
CRM Executive
11 hours ago
**Job Title**: CRM Executive
**Department**: Marketing / Customer Engagement
**Location**: [Insert Location]
**Experience**: 1-3 Years
**Employment Type**: Full-time
**Job Summary**:
**Key Responsibilities**:
- Segment users based on behavior, preferences, and lifecycle stages.
- Create and schedule automated and one-time campaigns using CRM tools (like WebEngage, MoEngage, Clevertap, etc.).
- Track and analyze campaign performance metrics (open rates, CTR, conversions).
- Collaborate with the creative and product teams for campaign planning and execution.
- Optimize communication journeys to reduce churn and enhance user engagement.
- A/B test content, timing, and channels for continuous performance improvement.
- Maintain CRM database hygiene and ensure accurate targeting.
- Generate regular performance reports and insights for key stakeholders.
**Required Skills and Qualifications**:
- Bachelor’s degree in Marketing, Business, or a related field.
- 1-3 years of experience in CRM or digital marketing roles, preferably in a B2C environment.
- Hands-on experience with CRM platforms and marketing automation tools.
- Strong analytical skills and data-driven mindset.
- Excellent written and verbal communication skills.
- Detail-oriented with strong organizational abilities.
- Familiarity with matrimonial, dating, or consumer internet platforms is a plus.
Pay: Up to ₹29,000.00 per month
Schedule:
- Day shift
Work Location: In person
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