Digital Marketing Executive

3 days ago

Guwahati Assam, India Softnue Full time

**Job Requirements**:

- Develop, implement, and manage PPC campaigns across various platforms including Google Ads.
- Perform ongoing keyword discovery, expansion, and optimization.
- Write compelling ad copy and optimize landing pages for better conversion rates.
- Monitor and analyze campaign performance, making data-driven adjustments to improve ROI.
- Conduct A/B testing to optimize ad performance and user engagement.
- Stay updated with the latest Google Ads features, tools, and best practices.

SEO Strategy and Execution**:

- Conduct thorough keyword research and competitive analysis to inform SEO strategy.
- Optimize website content, including meta tags, headers, images, and internal linking structure.
- Monitor and report on SEO performance using tools like Google Analytics, Google Search Console, and SEO software.
- Develop and implement link-building strategies to increase domain authority and organic traffic.
- Stay current with industry trends, algorithm updates, and SEO best practices.

**Analytics and Reporting**:

- Track, report, and analyze website analytics, PPC initiatives, and campaigns.
- Provide regular performance reports with insights and recommendations.
- Identify trends and insights to achieve maximum ROI in paid search campaigns.

**Responsibilities**:

- Plan, create, and execute Google Ads campaigns, including search, display, video, and shopping ads.
- Conduct thorough keyword research to identify high-performing keywords and optimize ad targeting.
- Write compelling ad copy and create engaging ad creatives that drive clicks and conversions.
- Continuously monitor and adjust bids, ad placements, and budgets to maximize ROI.
- Perform A/B testing on ad copy, creatives, and landing pages to improve campaign performance.
- Analyze competitor ads and strategies to stay ahead in the market.

License/Certification:

- Digital marketing (preferred)

**Job Types**: Full-time, Fresher

Pay: ₹12,000.00 - ₹35,000.00 per month

**Benefits**:

- Flexible schedule
- Paid sick time

Schedule:

- Day shift

Supplemental Pay:

- Commission pay
- Overtime pay
- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)

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