Ad-market Research

1 day ago

Chennai Tamil Nadu, India Cognizant Full time

**Job Summary**

**Responsibilities**
- Conduct comprehensive market research to identify trends and opportunities that align with company goals.
- Analyze marketing data to provide actionable insights that drive strategic decision-making.
- Collaborate with cross-functional teams to develop and implement marketing strategies.
- Utilize marketing analytics to measure the effectiveness of campaigns and suggest improvements.
- Oversee marketing operations to ensure seamless execution of marketing plans.
- Develop reports and presentations to communicate research findings to stakeholders.
- Monitor competitor activities and market conditions to maintain a competitive edge.
- Provide recommendations for product development based on market research findings.
- Ensure marketing strategies are aligned with overall business objectives.
- Support the marketing team with data-driven insights to optimize performance.
- Lead initiatives to improve marketing processes and enhance operational efficiency.
- Foster a culture of continuous improvement within the marketing department.
- Engage with external partners and vendors to enhance marketing capabilities.

**Qualifications**
- Possess a strong background in marketing operations and analytics with proven experience.
- Demonstrate expertise in conducting market research and data analysis.
- Exhibit excellent communication skills for effective stakeholder engagement.
- Show proficiency in using marketing analytics tools and software.
- Have a keen understanding of consumer behavior and market dynamics.
- Display strong problem-solving skills and the ability to think strategically.
- Be adaptable to a hybrid work model and collaborate effectively with remote teams.

**Certifications Required**

Certified Marketing Analyst Professional Researcher Certification

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