
Digital Marketing Specialist(Google Ads
24 hours ago
Job Title: Digital Marketing Specialist(Google Ads & Meta Ads)
Location: Chennai, India
Experience: 3+ years
We are looking for a skilled Digital Marketing Specialist with proven expertise in Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram). The ideal candidate should have at least 3 years of hands-on experience in managing ad campaigns, optimizing performance, and driving measurable ROI.
Key Responsibilities:
- Plan, execute, and optimize paid ad campaigns across Google Ads and Facebook/Instagram Ads.
- Conduct keyword research, competitor analysis, and audience targeting.
- Create engaging ad copies, creatives, and A/B testing for better CTR & conversions.
- Monitor and analyze campaign performance (CPC, CTR, CPA, ROAS) using Google Analytics, Ads Manager, and other tools.
- Manage campaign budgets to ensure maximum ROI within allocated spend.
- Implement remarketing, lookalike audiences, and advanced targeting strategies.
- Generate weekly/monthly performance reports and provide actionable insights.
- Stay updated with the latest trends, policies, and best practices in paid advertising.
Requirements:
- 3+ years of hands-on experience in Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram).
- Strong understanding of performance marketing, conversions, and online customer acquisition.
- Experience with tools like Google Analytics, Tag Manager, and Facebook Business Manager.
- Knowledge of SEO basics, landing page optimization, and funnel tracking is a plus.
Education:
- Bachelor’s degree in Marketing, Business, or a related field (Preferred).
- Google Ads and Meta Ads certifications (Preferred).
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