
Senior Google Ads Specialist
1 day ago
Job description:
Job Title: Senior Google Ads Specialist (Performance Marketing)
Location: Chennai (Office-based)
Experience: 4+ years (hardcore Google Ads campaign ownership)
About the Role
We are seeking a highly skilled Google Ads Specialist who can independently set up, optimize, and scale Google Ads campaigns across Search, Display, Shopping, Performance Max, and Video. This role requires someone who lives and breathes performance marketing, understands the full funnel, and can deliver measurable ROI for high-budget campaigns.
Key Responsibilities
- End-to-end
setup and management
of Google Ads campaigns (Search, Display, Shopping, Performance Max, Video). - Develop
campaign strategies
to maximize ROAS, lead generation, and conversions. - Conduct advanced
keyword research, audience segmentation, and competitor analysis
. - Optimize campaigns daily through
bidding strategies, negative keywords, ad copy A/B testing, and funnel adjustments
. - Manage
high-budget accounts ($50K+/month)
with strong focus on cost efficiency and performance. - Implement
conversion tracking
via GA4 and GTM for accurate measurement and reporting. - Scale campaigns by identifying new growth opportunities, remarketing funnels, and seasonality adjustments.
- Generate
insightful reports and dashboards
on campaign performance and recommend actionable improvements. - Collaborate with content, SEO, and design teams to align ads with landing pages and maximize conversions.
Required Skills & Experience
- 4+ years of
hands-on experience
in Google Ads campaign management. - Proven track record of
independently managing and scaling
campaigns with budgets exceeding $50K/month. - Strong knowledge of
Search, Display, Shopping, Performance Max, and Video Ads
. - Expertise in
conversion tracking setup (GA4, GTM, enhanced conversions, offline conversions)
. - Deep understanding of
bidding strategies, attribution models, and ROI optimization
. - Strong analytical skills with ability to translate data into performance insights.
- Google Ads Certifications
(Search, Display, Shopping, Video, Measurement) preferred. - Familiarity with e-commerce and lead-gen campaign strategies is a plus.
What We Offer
- Opportunity to work on
high-budget, international campaigns
. - A performance-driven culture with
freedom to experiment and innovate
. - Competitive salary and growth opportunities based on proven ROI delivery.
Job Type: Full-time
Benefits:
- Provident Fund
Work Location: In person
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