Meta and Google Ads Specialist B2B

1 day ago

Chennai, Tamil Nadu, India 7 Eagles Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are looking for a Performance Marketing Specialist to drive customer acquisition, lead generation, and revenue growth for our client's SaaS product. The ideal candidate is data-driven, analytical, and experienced in running high-converting campaigns on Google Ads, LinkedIn Ads, Reddit Ads, Twitter and Meta ads (if required) with the ability to leverage AI tools to enhance campaign performance and productivity.

Key Responsibilities

  • Plan, execute, and optimize Google Ads & LinkedIn Ads campaigns to drive high-quality leads.
  • Hands-on experience in working with AI Tools or AI Agents.
  • Manage search, display, video, and remarketing campaigns across platforms.
  • Develop A/B testing strategies to improve ad performance and conversion rates.
  • Conduct keyword research, audience targeting, and competitor analysis to refine campaign strategies.
  • Utilize AI-powered tools for campaign optimization, audience insights, predictive analytics, and automated bid management.
  • Work with the content and design teams to develop compelling ad creatives and landing pages with AI assistance for copy generation and creative optimization.
  • Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and provide insights for improvement.
  • Implement conversion tracking, pixel setup, and attribution modeling for accurate performance measurement.
  • Leverage AI analytics tools to identify patterns, predict campaign performance, and generate actionable insights.
  • Stay updated with industry trends, platform algorithm changes, and best practices to ensure campaign success.

Requirements

  • 1+ years of experience in performance marketing, specifically in SaaS companies or SaaS Marketing agencies.
  • Should exhibit proficient communication skills and client management experience.
  • Proven expertise in Google Ads and LinkedIn Ads campaign management.
  • Strong understanding of B2B SaaS marketing funnels and lead generation strategies.
  • Experience with Google Analytics, Google Tag Manager, and UTM tracking.
  • Hands-on experience in landing page optimization, A/B testing, and conversion rate optimization (CRO).
  • Proficiency in Excel/Google Sheets for data analysis and reporting.
  • Experience with AI marketing tools for campaign optimization and content creation.
  • Excellent analytical skills with a results-driven mindset.
  • Ability to integrate AI solutions to streamline workflows, improve targeting accuracy, and enhance campaign ROI.
  • Knowledge of other paid advertising channels (Meta Ads, Twitter Ads, etc.) is a plus.

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