PPC – Google Ads Specialist

2 days ago

Chennai, Tamil Nadu, India EITB Global Info Solutions Pty Ltd Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Job Title: PPC – Google Ads Specialist (Immediate Joiner)

Experience: 4–5 Years

Location: Onsite – Chennai

Apply:

Joining: Immediate

About the Role

We are looking for a skilled Google Ads Specialist with strong PPC expertise who can take full ownership of paid search campaigns from day one. The ideal candidate has hands-on experience managing large budgets, optimising campaigns for ROI, and driving measurable business outcomes for international clients (Australian market preferred).

Key Responsibilities


• Plan, create, and manage Google Search, Display, YouTube, and Performance Max campaigns.


• Conduct detailed keyword research, audience targeting, and competitor analysis.


• Implement and optimise bidding strategies (Max Conversions, Target CPA, Target ROAS, etc.).


• Continuously monitor and audit campaign performance to improve CTR, CPC, CPA, ROAS.


• Manage daily budgets and deliver consistent performance against KPIs.


• Create and test ad copies, assets, landing pages, and audience combinations.


• Maintain strong negative keyword hygiene and quality score optimisation.


• Analyse data through Google Ads, GA4, and GTM to identify issues and opportunities.


• Prepare clear, actionable performance reports for stakeholders.


• Collaborate with SEO, Content, and Creative teams to ensure cohesive marketing efforts.

Required Skills & Experience


• 4–5 years of hands-on experience in Google Ads and PPC campaign management.


• Proven experience handling high-budget accounts (₹10–20 lakhs/month or equivalent AUD).


• Strong understanding of keyword match types, bidding automation, and optimisation workflows.


• Proficiency with Google Ads Manager, GA4, GTM, keyword tools, and reporting dashboards.


• Experience working with international clients; Australian market experience is an advantage.


• Ability to identify issues quickly and implement corrective actions.


• Strong analytical, communication, and documentation skills.

Must be available to join Immediately

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