AD-Market Research

2 days ago

Chennai, Tamil Nadu, India Cognizant Technology Solutions Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Job Summary

We are seeking an experienced professional for the role of AD-Market Research with 13 to 17 years of experience. The ideal candidate will excel in marketing operations and analytics driving insights and strategies that enhance our market presence. This hybrid role requires a deep understanding of market trends and consumer behavior to support our business objectives effectively.

Responsibilities

  • Conduct comprehensive market research to identify trends and opportunities that align with company goals.
  • Analyze marketing data to provide actionable insights that drive strategic decision-making.
  • Collaborate with cross-functional teams to develop and implement marketing strategies.
  • Utilize marketing analytics to measure the effectiveness of campaigns and suggest improvements.
  • Oversee marketing operations to ensure seamless execution of marketing plans.
  • Develop reports and presentations to communicate research findings to stakeholders.
  • Monitor competitor activities and market conditions to maintain a competitive edge.
  • Provide recommendations for product development based on market research findings.
  • Ensure marketing strategies are aligned with overall business objectives.
  • Support the marketing team with data-driven insights to optimize performance.
  • Lead initiatives to improve marketing processes and enhance operational efficiency.
  • Foster a culture of continuous improvement within the marketing department.
  • Engage with external partners and vendors to enhance marketing capabilities.

Qualifications

  • Possess a strong background in marketing operations and analytics with proven experience.
  • Demonstrate expertise in conducting market research and data analysis.
  • Exhibit excellent communication skills for effective stakeholder engagement.
  • Show proficiency in using marketing analytics tools and software.
  • Have a keen understanding of consumer behavior and market dynamics.
  • Display strong problem-solving skills and the ability to think strategically.
  • Be adaptable to a hybrid work model and collaborate effectively with remote teams.

Certifications Required

Certified Marketing Analyst Professional Researcher Certification

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