Sales & Marketing

1. Sales & Marketing Executive - Hospital

Designation:
Sales & Marketing Executive

Reports to: Marketing Manager / Hospital Administrator

Department: Marketing & Business Development

Location: Gurgaon

Focus Area: Increasing patient footfall (especially admissions), networking with empanelled doctors, insurance panels, CGHS, ECHS, and corporate clients.

Key Responsibilities:

- Patient Acquisition & Conversion
- Identify and target potential referral sources (clinics, doctors, health centers, RWAs, etc.)
- Convert OPD patients into IPD admissions and surgical cases.
- Follow up with patients advised surgeries, diagnostics, or admissions.
- Support in organizing camps, health talks, and wellness events to generate leads.
- Doctor Networking
- Regularly meet empanelled and external doctors.
- Ensure they are updated with hospital services, OT availability, and specialist team.
- Encourage doctors to refer surgeries, deliveries, and IPD cases.
- Maintain records of referrals received from each doctor.
- Panel and Insurance Patient Engagement
- Identify CGHS, ECHS, and insurance patients and ensure smooth onboarding.
- Assist panel patients in documentation, admission process, and pre-authorizations.
- Coordinate with billing and TPA desks to ensure high patient satisfaction.
- Daily Reporting & CRM
- Maintain detailed logs of visits, follow-ups, and lead status.
- Submit daily activity report and conversion status to manager.
- Collect and record feedback from referred patients and doctors.
- Field Visits
- Visit referring doctors, corporates, wellness centers, and colonies.
- Promote new consultants, packages, or hospital initiatives.
- Support Marketing Campaigns
- Distribute flyers, posters, and health packages in clinics and institutions.
- Promote online consultation services and health packages.

KPIs & Performance Metrics
- Number of IPD admissions generated.
- Number of CGHS/ECHS/Insurance patients referred.
- Number of empanelled doctors actively referring.
- Daily field visits (target-based).
- Conversion rate from OPD to IPD/surgery.

2. Marketing Manager - Hospital

Designation:
Marketing Manager

Reports to: CEO / Hospital Director

Department: Business Development & Marketing

Team Reporting: Sales & Marketing Executives

Location: Gurgaon

Primary Objective:
To strategically plan and execute marketing activities to drive IPD admissions, increase panel patient intake (CGHS/ECHS/Insurance), and develop a strong referring doctor network to enhance hospital revenue and reputation.

Key Roles & Responsibilities:

- Strategy & Planning
- Formulate quarterly and monthly marketing plans aligned with hospital goals.
- Identify high-potential catchment areas for CGHS/ECHS/Insurance patients.
- Map local doctors, clinics, health centers for referral development.
- Doctor Empanelment & Relationship Management
- Identify, approach, and onboard new referring doctors and clinics.
- Organize CMEs, referral programs, and appreciation events.
- Track doctor-wise patient referral performance.
- Insurance & Corporate Panel Development
- Coordinate with TPA and empanelment teams to add more insurance companies.
- Approach HRs of local corporates and factories for tie-ups.
- Develop promotional material tailored to panel patients and corporates.
- Team Management
- Lead and supervise the field marketing team (executives).
- Assign targets, monitor field activities, and coach team members.
- Review daily reports and ensure timely reporting to management.
- Campaigns & Outreach
- Plan awareness campaigns (e.g., maternity, ortho, eye surgery packages).
- Execute RWA health camps, door-to-door surveys, and colony meetings.
- Promote medical camps with value-added services for footfall generation.
- Digital & Branding
- Coordinate with the digital team for online promotions of consultants and packages.
- Ensure consistency of hospital branding in all collaterals.
- Use WhatsApp, SMS, GMB, and video testimonials to build trust.
- MIS & Reporting
- Submit weekly and monthly performance reports to the CEO/Director.
- Maintain dashboards for IPD conversions, referrals, and panel-wise admissions.
- Analyze trends and improve underperforming areas.

KPIs & Performance Metrics
- Monthly increase in IPD admissions.
- Number of active doctor referrals per month.
- Increase in CGHS, ECHS, Insurance, and corporate tie-ups.
- Team performance (executives’ field activity, conversions).
- Return on marketing activities (cost vs. admissions generated).

Overall Goal for Both Roles:
“Drive IPD admissions and surgical procedures by active field engagement, doctor relationship building, and optimizing CGHS/ECHS/Insurance & panel patient inflow.”

**Job Types**: Full-time, Part-time, Permanent, Contractual / Temporary, Freelance
Contract length: 12 months

Pay: ₹12,247.65 - ₹52,986.69 per month

Expected hours: 50 per week

**Benefits**:

- Cell phone reimbursement
- Commuter assistance
- Health insurance
- Internet reimbursement
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