Marketing Manager

1 week ago

Urban Estate Gurugram Haryana, India Mayom Hospital Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Marketing Manager – Hospital

Designation:

Marketing Manager

Reports to: Administrator Director

Department: Business Development & Marketing

Team Reporting: Sales & Marketing Executives

Location: Gurgaon

Primary Objective:

To strategically plan and execute marketing activities to drive IPD admissions, increase panel patient intake (CGHS/ECHS/Insurance), and develop a strong referring doctor network to enhance hospital revenue and reputation.

Key Roles & Responsibilities:

  • Strategy & Planning
  • Formulate quarterly and monthly marketing plans aligned with hospital goals.
  • Identify high-potential catchment areas for CGHS/ECHS/Insurance patients.
  • Map local doctors, clinics, health centers for referral development.
  • Doctor Empanelment & Relationship Management
  • Identify, approach, and onboard new referring doctors and clinics.
  • Organize CMEs, referral programs, and appreciation events.
  • Track doctor-wise patient referral performance.
  • Insurance & Corporate Panel Development
  • Coordinate with TPA and empanelment teams to add more insurance companies.
  • Approach HRs of local corporates and factories for tie-ups.
  • Develop promotional material tailored to panel patients and corporates.
  • Team Management
  • Lead and supervise the field marketing team (executives).
  • Assign targets, monitor field activities, and coach team members.
  • Review daily reports and ensure timely reporting to management.
  • Campaigns & Outreach
  • Plan awareness campaigns (e.g., maternity, ortho, eye surgery packages).
  • Execute RWA health camps, door-to-door surveys, and colony meetings.
  • Promote medical camps with value-added services for footfall generation.
  • Digital & Branding
  • Coordinate with the digital team for online promotions of consultants and packages.
  • Ensure consistency of hospital branding in all collaterals.
  • Use WhatsApp, SMS, GMB, and video testimonials to build trust.
  • MIS & Reporting
  • Submit weekly and monthly performance reports to the CEO/Director.
  • Maintain dashboards for IPD conversions, referrals, and panel-wise admissions.
  • Analyze trends and improve underperforming areas.

KPIs & Performance Metrics

  • Monthly increase in IPD admissions.
  • Number of active doctor referrals per month.
  • Increase in CGHS, ECHS, Insurance, and corporate tie-ups.
  • Team performance (executives' field activity, conversions).
  • Return on marketing activities (cost vs. admissions generated).

Job Types: Part-time, Contractual / Temporary, Freelance

Contract length: 12 months

Pay: ₹18, ₹75,439.32 per month

Ability to commute/relocate:

  • Urban Estate, Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

  • Local area knowledge of NCR and Haryana Rajhasthan bordering village towns

Experience:

  • Hospital: 3 years (Required)

Location:

  • Urban Estate, Gurugram, Haryana (Preferred)

Willingness to travel:

  • 75% (Required)

Work Location: In person

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