Content Marketing

**Job Title: Content Marketing & Design Associate**

**Company**: Fairvalue Insuretech Pvt. Ltd.

**Location**: Noida

**Job Type**: Full-time

**Experience Level**: 1-3 Years

**Salary**: 3.5-6 Lakh p.a. depending on experience and skill level.

**About Us**:
The Policy Exchange is a dynamic financial services organization dedicated to transforming how individuals and businesses manage their investments. We specialize in creating customized portfolios tailored to meet the unique financial goals of our clients.

**Key Responsibilities**:

- **Develop and Execute Digital Marketing Strategies**: Create and execute comprehensive digital marketing plans to increase brand awareness, drive website traffic, and generate leads.
- **SEO/SEM Management**: Optimize website content and structure for search engines to improve organic search rankings. Manage pay-per-click (PPC) advertising campaigns.
- **Social Media Management**: Develop and implement social media strategies to increase engagement, followers, and brand loyalty across various platforms.
- **Analytics and Reporting**: Monitor, analyze, and report on key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts. Provide actionable insights to improve performance.
- **Collaborate with Internal Teams**: Work closely with the sales, product, and design teams to ensure cohesive marketing efforts.
- **Stay Up-to-Date with Industry Trends**: Keep abreast of the latest digital marketing trends, tools, and best practices to maintain a competitive edge.

**Qualifications**:

- **Experience**: 1-3 years of proven experience in content design and marketing.
- **Education**: Bachelor’s degree in Marketing, Communications, Business, or a related field.
- **Content Skills**: Strong writing and editing skills with an eye for detail.
- **Analytical Skills**: Ability to analyze data and draw actionable insights to improve marketing strategies.
- **Creative Skills**: Innovative thinking with the ability to develop unique marketing ideas.
- **Communication Skills**: Excellent verbal and written communication skills.
- **Team Player**: Ability to work effectively in a collaborative team environment.

**Skills required**
- **Certifications**: Google Ads, Google Analytics, or other relevant certifications.
- **Experience with Marketing Automation Tools**: Familiarity with tools such as HubSpot/ Marketo.
- **Familiarity/ Expertise in Design tools**: Expertise in **Canva, Photshop/Illustrator/Figma,**and **video content creation tools**:

- **Industry Knowledge**: Experience in Financial services/ Insurance/Personal Finance sector is a plus. Basic financial products knowledge is a _**must have**_ qualification.
- **MS Office usage expertise is required**

**What We Offer**
- **Competitive Salary**: Based on experience and qualifications.
- **Benefits Package**: Year-end bonus/performance bonus
- **Professional Development**: Opportunities for growth and advancement within the company.
- **Work Environment**: Collaborative and innovative work culture with a focus on work-life balance.

If you are passionate about digital marketing and looking to take your career to the next level, we would love to hear from you

**OR**

Pay: ₹30,000.00 - ₹50,000.00 per month

**Benefits**:

- Provident Fund

Application Question(s):

- Please mention your Current and Expected CTC.
- Is your salary expectation between Rs.30,000 and Rs.50,000 per month?

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 1 year (required)
- Content marketing: 1 year (required)

License/Certification:

- Fundamentals of digital marketing (required)
- Google Ads Measurement Certification (preferred)

Work Location: In person