Content Marketer

1 day ago

Noida Uttar Pradesh, India Algoscale Full time

**Key Responsibilities**:

- ** Content Strategy Development**: Design and execute a comprehensive content marketing strategy aligned with business goals.
- ** Content Creation**: Produce high-quality content, including blog posts, whitepapers, case studies, and social media updates, tailored to our target audience.
- ** SEO Optimization**: Implement SEO best practices to enhance content visibility and drive organic traffic.
- ** Editorial Calendar Management**: Develop and manage an editorial calendar to ensure consistent content delivery across all platforms.
- ** Performance Analysis**: Monitor and analyze content performance metrics to inform future strategies and optimize existing content.
- ** Collaboration**: Work closely with cross-functional teams, including design, product marketing, and sales, to ensure content aligns with overall marketing campaigns and product launches.
- ** Audience Engagement**: Engage with our audience through various channels, responding to comments and feedback to foster community and trust.

**Requirements**:

- ** Experience**: 3-5 years of content marketing experience, preferably in a B2B SaaS environment.
- ** Writing Skills**: Exceptional writing and editing skills with a strong portfolio of published content.
- ** SEO Knowledge**: Proficiency in SEO principles and experience with tools such as Google Analytics and Ahrefs.
- ** Analytical Skills**: Ability to analyze performance data and translate insights into actionable strategies.
- ** Project Management**: Strong organizational skills with the ability to manage multiple projects and deadlines.
- ** Communication**: Excellent verbal and written communication skills.

**Preferred Qualifications**:

- Experience with content management systems (e.g., WordPress) and marketing automation tools.
- Familiarity with social media platforms and content distribution strategies.
- Understanding of the B2B SaaS sales cycle and customer journey.

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