Assistant Manger

Attentive.ai is a fast-growing vertical SaaS start-up, funded by Peak XV (Surge), InfoEdge and Vertex Ventures, that provides innovative software solutions for the landscape, paving & construction industries in the United States. Our mission is to help businesses in this space improve their operations and grow their revenue through our simple & easy-to-use software platforms.

**Position Description**: Attentive.ai is looking for a full-time Content Marketer to drive content marketing for its B2B SaaS products. We are looking for a creative and experienced B2B marketer with past experience in creating & marketing compelling content, along with building a well-defined content marketing playbook for the target audience with ICP frameworks.

**Roles & Responsibilities**:
As a Content Marketer, you will have the opportunity to support Attentive.ai’s Global Demand Gen and Brand Initiatives with content planning and execution as part of the Marketing team. Your output and content delivery will strongly determine the quality and ROI of our demand generation efforts.
- Plan and deliver compelling marketing content driven by a clear understanding of the target audience and a good understanding of digital marketing and other marketing channels
- Create a well-planned content strategy and monthly calendar. Develop industry white papers, ebooks, blogs, webinars, video content, and content for omnichannel marketing campaigns
- Great understanding of the decision-makers involved in the B2B buying process
- Ability to clearly understand the WIIFT (What’s in it for Them) for an audience and create compelling, well-structured content and storytelling.
- Guide other team members in crafting content across multiple platforms that resonates with the target audience.
- Repurpose existing content into newer content pieces and formats to be used across the buyer journey
- Strong sense for aesthetics and design - you can share a logical opinion on design aspects to optimize output

**Required Skills & Experience**:

- 5-7 years of B2B SaaS/Software marketing experience (SaaS Preferred), with experience in content creation and content marketing
- Prior experience in copywriting short-form content along with long form. Demonstrable ability to create excitement, both internally (within the organization) and externally (audience/customers/partners)
- You must be fluent with data, metrics, measurement, and analytics. Good understanding of experimentation and A/B testing
- Experience in owning & exceeding content marketing targets
- Experience in marketing to US-based companies is preferred
- Ability to think creatively, write clearly, and communicate complex ideas in simple terms
- Proficiency in: Word and Powerpoint, along with content creation tools including Canva, HubSpot a plus
- Project management skills and attention to detail. You must have a growth mindset
- A degree in: Marketing/Journalism/Communications or a relevant field

**Why work with us**
- We offer an inspiring environment full of young people with a lot of ambition. You get the freedom to implement your own designs, solutions, and creativity
- Enjoy a culture with opportunities for exponential growth and learning. Be at the heart of an organization, driving change with AI-powered solutions for the Landscaping and Construction industry
- Hybrid work atmosphere & flexible timings.