Performance Marketing Executive

**Company**:
Mellow Designs is a branding and digital marketing studio. We handcraft and grow brands with our services, which include designing logos from scratch to building a complete visual identity, website design, advertising, social media marketing, media planning, photography, and videos. We also provide consultation and strategic business development solutions for our clients.

We're a small yet mighty team of designers, artists, and writers. Rohit Dhongade, founder and creative director, founded Mellow Designs in 2018 as he observed the dire need for creative, high-quality design. We still believe in the same values. We focus on quality over quantity. This has led us to work with some of the renowned brands in a very short span of time. We join hands with people who work for creative satisfaction and not just for money.

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‍**Our Clients**:
3M, Helios, Titan, Bosch, Gold’s Gym, Puravankara, Provident, Nandu’s, Zoomcar, Spar, Indira’s, Quess, Hairline, Indira’s Food, Embassy, Himalaya, Dotpe, Himalaya, to name a few.‍

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**Our website**:
**Job Summary**:
**Job Summary**:
**Key Responsibilities**:
**Performance Advertising (Google & Meta Ads)**:

- Develop media plans for clients, setup the campaigns, and manage paid campaigns on Google Ads and Meta platforms.
- Optimize campaigns based on data to achieve lower CACs and higher ROIs.
- Monitor ad performance daily, ensuring alignment with marketing goals and KPIs.

**Influencer Marketing**:

- Identify and engage with influencers to amplify brand reach and engagement.
- Oversee influencer campaigns from planning to reporting.
- Evaluate campaign impact and provide insights for improvement.

**Campaign Strategy & Execution**:

- Assist in developing innovative, multi-channel digital marketing strategies.
- Stay updated with digital marketing trends, tools, and technologies.
- Coordinate with internal teams to ensure cohesive marketing efforts.

**Performance Analysis & Reporting**:

- Create detailed weekly and monthly reports tracking campaign metrics
- Analyze campaign performance and generate actionable insights.
- Present reports in a clear, visually engaging format.

Search Engine Optimization (SEO)
- Execute on-page and off-page SEO strategies to enhance website rankings and organic visibility.
- Conduct keyword research, competitor analysis, and technical audits.
- Monitor SEO performance and collaborate with the SEO team on strategic implementations.

**Key Requirements**:

- Minimum 4 years of experience in digital and performance marketing, preferably in an agency environment.
- Deep understanding of media planning, budget management, campaign execution, and optimization.
- Proven success with Google Ads, Meta Ads, and Influencer Marketing strategies.
- Familiarity with OTT advertising platforms and content monetization opportunities.
- Proficient in Google Analytics, Google Ads Manager, Meta Business Suite, and leading SEO tools.
- Strong analytical thinking with the ability to interpret data and make strategic recommendations.
- Excellent communication, organizational, and time-management skills.
- Ability to create and present structured, data-driven marketing reports and strategies.

**Preferred Qualifications**:

- Bachelor’s degree in marketing, Business, or a related field (preferred, not mandatory).
- Google Ads and Meta Ads certifications are a plus.
- Demonstrated experience with content marketing and social media strategies.
- We value creative thinkers over degrees—smart ideas and sharp execution matter most.

**Key Skills**:

- Creative and strategic mindset
- Tech-savvy with social and digital fluency
- Excellent written and verbal communication
- Strong attention to detail and performance metrics

**What you get to learn**:

- You will work with international brands and understand the workflow and quality expected of them.
- How to execute your ideas quickly. Your senior is a hack master, so you get to learn all the shortcuts to finish the work smartly instead of taking long routes.
- You will get a chance to learn the complete process of branding how to execute it on a technical level.
- You will learn leadership skills and how to execute your ideas with a team

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**What will help you bond with us?**
- You have great taste in music. We love Lumineers and Coldplay.
- Original ideas over “inspired” ideas. Show us your sketchbook, not just the portfolio.
- You are capable of executing tasks without being bossed/babied.
- Chill and work. But getting work done as per the timeline. We do not entertain excuses.
- Pet person. Or at least not allergic to fur. (We have a cat, we call him Suki)

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‍**Perks of working at Mellow**:

- Morning tea, Lunch, and snacks will be on us.
- Interactive and brainstorming sessions with the entire team.
- Occasional foosball matches with team mates.
- You will have weekends for yourself. We do not work on weekends nor do we promise any deliverables during weekends.
- Health insurance coverag