Asm - Sales and Dealer/distributor Appointment Expert- Chennai

2 days ago

Korattur Chennai Tamil Nadu, India Essorsuperfoods Pvt Ltd Full time

**Role Objective**:
**The ASM will be primarily responsible for distributor appointment, management, onboarding chain retail outlets, leading a sales team of 7 members, and ensuring accountability for achieving sales targets consistently.**

**Key Responsibilities**:
**Distributor Management**:

- **Identify, appoint, and develop strong, committed distributors.**:

- **Ensure distributors meet minimum monthly order value (MOV) criteria.**:

- **Maintain strict adherence to the cash-and-carry model with advance payment compliance.**

**Sales Team Management**:

- **Lead, mentor, and manage a team of 7 sales executives.**:

- **Set clear objectives, monitor team performance, and provide regular feedback and training.**:

- **Conduct daily briefings, weekly reviews, and monthly appraisals to drive performance.**

**Chain Outlet Onboarding**:

- **Identify and onboard key chain retail outlets to expand the brand’s market presence.**:

- **Build strong relationships with store managers and purchasing heads to ensure sustained business.**

**Sales Target Achievement**:

- **Responsible for achieving monthly, quarterly, and annual sales targets.**:

- **Drive primary and secondary sales through effective distributor and retailer management.**:

- **Regularly track sales data, analyze market trends, and implement strategies for continuous growth.**

**Market Intelligence and Reporting**:

- **Collect and analyze competitive market data and customer insights.**:

- **Prepare and submit detailed weekly and monthly sales performance reports to the RSM.**

**Customer Relationship Management**:

- **Address distributor and retailer queries promptly and professionally.**:

- **Ensure high customer satisfaction and manage conflict resolution effectively.**

**Qualifications and Skills**:

- **Graduate/Postgraduate (MBA preferred).**:

- **Minimum 5-7 years of FMCG sales experience with at least 2-3 years managing distributors and sales teams.**:

- **Proven track record in onboarding chain retail outlets.**:

- **Strong interpersonal, negotiation, and communication skills.**:

- **Proficiency in sales tracking software (CRM, FieldAssist, etc.).**

**Key Result Areas (KRAs)**:

- **Number of new distributors appointed per quarter.**:

- **Achievement of monthly and quarterly sales targets.**:

- **Number of chain retail outlets onboarded monthly.**:

- **Team performance metrics and individual growth.**:

- **Distributor compliance to company payment policies.**

**Salary: ₹30,000 - ₹45,000 per month (based on experience and industry standards).**

**Note: This role demands high accountability, excellent team management skills, and proven distributor network management.**

Industry
- Food and Beverage Services

Employment Type

Full-time

**Job Types**: Full-time, Permanent

Pay: ₹12,270.85 - ₹45,204.03 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Life insurance
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Joining bonus
- Performance bonus
- Quarterly bonus
- Yearly bonus

**Experience**:

- Field sales: 5 years (preferred)
- Team management: 3 years (preferred)
- distributor appointment: 3 years (preferred)

Willingness to travel:

- 75% (preferred)

Work Location: In person

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