Campaign Strategist-omni Channel

1 week ago

Bengaluru, India Pixis Full time

**About the Company**

Pixis is a California-based technology company that provides codeless AI infrastructure to enable customers to scale accurate data-driven marketing. The company’s codeless AI infrastructure currently comprises over four-dozen proprietary AI models that are deployed across an ecosystem of products and plugins. Pixis is on a mission to provide marketers with robust plug-and-play AI products without them having to write a single line of code.

**Key Responsibilities**:

- Demonstrating superior technical expertise and organizational capabilities in project and campaign management, market research, and commercial awareness.
- Responsible for defining and implementing performance marketing and growth programs.
- Deep product understanding of Facebook, Google & DV-360.
- Develop and lead a 6 and 12-month strategic plan to meet performance marketing goals.
- A leader with both creative and analytical capabilities.
- Thorough understanding of reporting and hands-on experience of online marketing, audience targeting/segmentation, Web Analytics tools.
- Building channels (Facebook, Google & DV-360) to acquire new users and customers.
- Plan and execute monthly and quarterly plans to scale the user base and manage marketing spend
- Strategic vision to foresee the red - flags hindering the growth and proactively tackle it.
- Flair to experiment with new things like automated tools, programmatic buying, create dashboards on their own, infographic reports, and so on.

**Skills/Requirements**:

- 1-5 years of full-time experience in digital marketing (digital experience required)
- Ability to work effectively with a variety of internal teams and business groups, including Creative and Client servicing Team
- Strong interest in technology or digital marketing
- Bachelor’s degree or equivalent in a related field
- Facebook Blueprint certified, Google Ads certified, or any other equivalent qualification across channels.

**Must Haves**:

- Hands-on experience on a Facebook ads manager & Google AD-Words from an Execution, optimization, budgeting & Reporting front.
- Ability to come up with campaign structure, strategy, Analysis & Hypothesis.
- Build media plans based on past performance to show incremental improvements to the client with an action plan.

**Levels**:

- Associate Campaign Strategist
- Campaign Strategist
- Senior Campaign Strategist
- Principal Campaign Strategist
- Lead Campaign Strategist

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