Marketing Media Stratergy

6 days ago

Bengaluru, Karnataka, India Cognizant Technology Solutions Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Summary

We are seeking a seasoned Marketing Strategist & Planning with 12 to 14 years of experience to join our team. The ideal candidate will excel in creating and executing comprehensive marketing strategies that drive brand growth and customer engagement. This role requires expertise in personalization campaign management and omni-channel strategies with a focus on enhancing online reputation and media presence. The candidate will work in a hybrid model ensuring flexibility and collaboration.

Responsibilities

Ensure effective roll-out and implementation of strategy guidelines and templates with the Local Teams

Develop and execute data-driven media strategies across paid owned and earned channels.

Collaborate with creative brand and performance teams to ensure cohesive messaging.

Manage media budgets agency relationships and campaign timelines.

Analyze media performance and optimize plans based on insights and KPIs.

Stay ahead of media trends audience behaviors and platform innovations.

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