Associate - CRM (Retention Marketing)

1 week ago

Bengaluru, India Myntra.com Full time

**Role & Responsibilities**:
**This role will involve a mix of marketing and analytical skills. A typical day for the individual will include**:

- Working with stakeholders across multiple teams (including Category, Retention, Acquisition, Monetization etc.) to plan and manage multichannel marketing campaigns
- Perform deep-dives including sales funnel analysis, content effectiveness measurement etc. to improve the effectiveness of CRM channels
- Develop and implement new strategies to drive objectives like retaining customers, acquiring new customers and addressing customer pain points through the channels
- Track marketing metrics and trends, like conversion rates and web analytics.
- Publish periodic reports and prepare decks for reviews with Senior Management
- Guiding the other team members with their queries and resolving bottlenecks to ensure timelines and processes are met
- Conduct market research to follow trends and competition

**Requirements**:

- 3-5 years of experience with at least 2 years of experience in CRM/Digital Marketing operations
- Technical expertise with CRM and analytical systems
- Knowledge of online marketing methods and best practices
- Solid background in customer acquisition/retention strategies is a plus
- Efficient project and people management skills
- Good communication and presentation skills - Written and Verbal
- Bachelors/ MBA from premier institutions

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