Apac Revenue Marketing Coordinator

2 weeks ago

Remote, India BioCatch Full time

He/she seeks to understand account-based marketing and the importance of tailored messaging, segmentation, personalization, automation, and attention to detail. He/she is passionate about measuring, tracking results, and recommending new programs and ideas.
- **
Responsibilities**:

- Work closely with the APAC revenue marketing lead to research, develop and execute APAC ABM campaigns including field and partner events, webinars, direct mail, and digital
- Program management of ABM campaign components
- Assist with field program planning, vendor management, administration and logistics support
- Support account and persona research efforts
- Manage program-related operational components, including registration assets and list uploads
- Leverage marketing stack (such as 6sense) to run and optimize campaigns
- Track and report on results against KPIs
- Other responsibilities which might not be listed

**Requirements**:

- 2-3 years’ experience in customer service, account-based marketing, field marketing, or marketing operations.
- Strong project management skills ensuring all deadlines are met and objectives are clearly communicated.
- Possesses strong intellectual curiosity and motivation to extract deep insights and understanding of account intent signals.
- Analytics mindset to measure against KPIs and recommend optimization strategies.
- Excellent understanding of demand generation and how to leverage best practices to achieve quarterly goals.
- Excellent written communication and copywriting skills.
- Experience working on in-person and / or virtual events.
- Familiarity with account-based marketing and executing customer journeys.
- Adaptable to a fast-paced environment.
- Experience with HubSpot, 6sense and / or Salesforce preferred.
- Strong work ethics, including having a sense of ownership and integrity

Confidential salary:
Yes

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