Avp- Marketing

Company Description

Job Description -AVP ABM (Account Based Marketing)

Company
- KredX

Position
- AVP - Marketing

Experience
- 8-12 Years

Work Location
- Bangalore.

We are Tech-led company
- First and biggest fully digital cashflow based financing company in India
- Work in a multi-cloud environments collaborating with partners and industry

veterans to adhereto best practices and ensure security and compliance
- Leveraging the latest technologies - whether in backend, frontend, servers,

devops, SaaS or opensource - to go fastest to market
- Deep focus on user experience, system robustness and security
- Team from many different backgrounds and experiences across different

geographies, sectorsand tech stacks
- Close collaboration between product, engineering and data science to come

with best in classproducts

Founding Team Financials Founded in the year 2015 in Bangalore by IIT and Stanford

alumni. Management backed up with more than 2 decades of experience into

Technology, Banking and Finance.Backed by multiple series of funding by Prime

Venture Partners, Sequoia Capital and

Tiger Global Management

What you can expect apart from attractive compensation at KredX, apart from monetary

benefits
- Bi annual appraisal cycle
- Need a break? We’ve got your back for 15 days in a year. We know that some of the

best ideas

come when you’re on vacation
- Feeling blue? No problem You get 12 days in a year to deal with this & rejuvenate

your mind andbody

And a lot more.....We can discuss

Role: AVP - ABM (Account Based Marketing)

About the job

The KredX ABM Leader will be responsible for executing the company’s top-down strategy in

marketing for Enterprises in India. He/she will also be responsible for providing leadership to the

various marketing, and product sales teams to drive the top-of-funnel leads. The role requires the

individual to work with internal stakeholders to plan, create, execute launch campaigns and

initiatives for business conversion

The individual should have strong marketing acumen so that he/she can provide leadership to the

content, digital organic marketing team in developing positioning strategies for the products

in the relevant markets and leading the Online/offline Marketing team to leverage organic,

inorganic and paid channels to augment traffic, Marketing Qualified Leads, and Sales

Qualified Leads Keys to success in this role include an unwavering focus on customer

satisfaction, dedication to helping internal teams and partners/affiliates to succeed, and cross

be the key point of contact for partners, customers (CXO level) and work with all teams and

extremely well organized, detail-oriented, quality-minded, and possess excellent written and

verbal communication skills. He/ she will be required to bring both old and new ideas to

implement & execute for the highest impact on BU

ROLES AND RESPONSIBILITIES
- Achieve the KPIs and objectives for the BU by driving various initiatives to work towards

delivering results.
- Develop high-performing funnel and funnel management
- Develop and execute the end-to-end Inside sales/ABM plan with a strong focus on inbound

and Outbound techniques to achieve Sales qualified Leads target.
- Plan, develop and execute the end to end product offering to the required target audience

through both online and offline channels
- Develop new channels to achieve sales qualified leads target
- Develop & manage end to end CRM and process flow to manage product, process &
customer flow
- Achieve target number quarter on quarter

Critical Knowledge, Skills, And Abilities Requirements
- Stakeholder management and executive presence. Your role will require you to liaise for

inputs and feedback from Product, Sales, and Customer Success teams as well as CXO/VP
- level industry practitioners and KredX clients
- Program management: The role will require you to integrate inputs from multiple KredX

teams, and get the work output produced through the team working directly for you, as well

as work with the various marketing campaign teams (digital, social, PR, field marketing).
- Inbound Marketing: At KredX, marketing is strongly focused on business conversion and roi
- Communication: You will need to have an excellent command of the English language, both

spoken and written to be able to convey complex ideas at all levels
- Execution driven marketing: This role will require you to make sure that work gets done.

While driving the strategy, you will need to be ready to do work ground up and achieve the

desired target/results
- People Management: Ability to work across teams with the spread of KPIs to deliver the

overall marketing objective of BU.
- Context Marketing: Ability to channel the years of experience in KredX specific scenarios to

drive results.
- Knowledge of Finance : Is a must, prior experience in fintech saas is a must
- CXO Handling experience : Ability to sit across the table for showcase, negotiation &a