View

Job ID: 98413

Employment Type: Full Time

Reference:
Work Experience: 2.0 Year(s) To 4.0 Year(s)

CTC Salary: Not Disclosed by Recruiter

Function: Marketing / Advertising / MR / PR

Industry: Cement/Concrete/Readymix - Building Materials

Qualification: BBA / BMS - Marketing

**Location**:

- Surat

**Key Responsibilities**:

- **Digital Strategy Development**:

- Assist in the creation and execution of digital marketing strategies that align with the company’s goals.
- Analyze digital trends and provide insights to improve online marketing initiatives.
- **Content Management**:

- Ensure that the content is consistent with the brand’s tone and messaging.
- **Social Media Marketing**:

- Manage and grow the company's social media presence across platforms like Facebook, Instagram, LinkedIn, Twitter, and others.
- Develop and execute social media campaigns to engage the target audience.
- Monitor social media performance and adjust strategies as needed.
- **Search Engine Optimization (SEO)**:

- Conduct keyword research and optimization to improve organic search rankings.
- Implement on-page and off-page SEO strategies to increase website traffic and visibility.
- Monitor and analyze website performance using SEO tools like Google Analytics and SEMrush.
- **Pay-Per-Click (PPC) Advertising**:

- Develop and manage PPC campaigns on platforms like Google Ads, Bing Ads, and social media.
- Monitor ad performance, optimize budgets, and improve ROI through effective targeting and bidding strategies.
- **Analytics & Reporting**:

- Use analytics tools (Google Analytics, Facebook Insights, etc.) to track and report on website traffic, social media engagement, and digital marketing performance.
- Generate monthly reports with insights and recommendations to improve digital strategies.
- **Collaboration**:

- Work closely with the sales, design, and content teams to create cohesive and effective campaigns.
- Assist in the development of marketing materials and promotional content for both digital and offline channels.
- **Market Research**:

- Conduct competitor analysis and market research to stay up-to-date with trends and best practices in digital marketing.
- Stay informed about industry changes, tools, and techniques to keep the company’s digital marketing efforts innovative.

**Skills and Qualifications**:

- **Education**: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- **Communication Skills**: Strong written and verbal communication skills, with the ability to create compelling content.
- **Creativity**: A creative mindset to develop engaging campaigns and content.
- **Attention to Detail**: Ability to manage multiple campaigns and track key performance indicators (KPIs).

**Preferred Qualifications**:

- Experience with tools like HubSpot, Hootsuite, SEMrush, or similar.
- Certification in Google Ads, Google Analytics, or other relevant platforms.
- Experience in e-commerce or B2B marketing.

**Working Conditions**:

- Full-time position, with potential for remote work.
- Competitive salary and benefits package.
- Opportunity to work in a collaborative and innovative environment.

**Key Skills**:

- Digital Strategy Development
- Content Management
- Social Media Marketing
- Seo
- Pay Per Click

**Company Profile**:

- Ascolite is marketed by Aswani Industries Pvt. Ltd. (formerly known as Aswani Construction Pvt. Ltd.) The introduction of Ascolite was a new direction by the Group to vertically grow into building materials from construction. The first step taken to promote Ascolite was by establishing the largest state-of-the-art Fly Ash Blocks (Aerated Autoclaved) manufacturing facility at Surat (Gujarat) & today we have a range of over 100 products in Walling, Tile-fixing, Waterproofing & Construction Chemicals.

**Telephonic Interview Available**:

- Telephonic interview are scheduled for this job opening.