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Performance Marketing Executive

2 weeks ago

Gurugram Haryana, India Hemped Souls International LLP Full time

**Profile** - Performance Marketing Executive with E-commerce Expertise

**Experience**:

- 6 month to 1 years

**Location** - DLF Phase 2, Sector 25 Gurgaon (Work from Office)

**Budget**:

- 3lpa to 5lpa

**Additional**:

- Sick leave

**Working Days**:

- Monday
- Saturday (6 days)

**Looking for an Immediate Joiner**

**About HSI**

We are seeking a skilled Performance Marketing Specialist who also possesses expertise in e-commerce to join our team. As a Performance Marketing Specialist, you will be responsible for driving efficient and effective digital marketing campaigns to maximize ROI and enhance our online presence. Additionally, your knowledge of e-commerce will be essential in optimizing the user journey and conversion funnel to drive sales and revenue growth.

**Responsibilities**:

- Develop and execute performance marketing strategies across various digital channels such as PPC, SEO, SEM
- Analyze campaign performance metrics, identify trends, and optimize campaigns to achieve KPIs such as ROAS, CPA, and conversion rates.
- Conduct thorough keyword research and competitor analysis to inform PPC and SEO strategies for maximum visibility and traffic.
- Create compelling ad copies, landing pages, and visual assets to drive engagement and conversions.
- Collaborate with cross-functional teams including design, content, and product teams to ensure alignment of marketing efforts with overall business objectives.
- Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to track website traffic, user behavior, and performance metrics.
- Implement A/B testing and multivariate testing to optimize campaign elements and improve conversion rates.
- Stay updated on industry trends, best practices, and emerging technologies in performance marketing and e-commerce.
- Provide regular reports and insights to stakeholders on campaign performance, trends, and opportunities for improvement.
- Leverage your e-commerce expertise to enhance the online shopping experience, streamline the checkout process, and optimize product listings for improved conversion rates.
- Monitor and analyze sales data, customer feedback, and market trends to identify opportunities for product assortment expansion and optimization.

**Requirements**:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience (0-1years) in performance marketing with a focus on driving measurable results in ROI, conversion rates, and revenue growth.
- Proficiency in web analytics tools such as Google Analytics, Google Tag Manager, and heat mapping tools.
- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Experience with e-commerce platforms such as Shopify, Magento, WooCommerce, or similar platforms.
- Knowledge of e-commerce best practices, including website optimization, user experience design, and conversion rate optimization.
- Strong communication and collaboration skills with the ability to work effectively in cross-functional teams.
- Detail-oriented with strong organizational and project management skills.
- Ability to adapt to a fast-paced environment and manage multiple priorities effectively.
- This position offers an exciting opportunity to make a significant impact on our digital marketing efforts and contribute to the growth and success of our e-commerce business. If you're passionate about performance marketing and e-commerce, we'd love to hear from you

Learn more about us:
Industry
- Pharmaceutical Manufacturing

Employment Type

Full-time

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹20,226.67 - ₹40,000.00 per month

Schedule:

- Day shift
- Morning shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)

Work Location: In person