Campaigns Officer

2 weeks ago


Noida Uttar Pradesh, India IIT Kanpur Development Foundation Full time

SUPPORT IN CAMPAIGN PLANNING & EXECUTION

digital platforms.
- Coordinate campaign calendars, content, and follow-ups for various institutional events and

alumni programs.
- Ensure timely rollout of communication materials and backend coordination with internal

teams.
- Sharing timely reports and learning with the campaign manager.

TECHNICAL & TOOL KNOWLEDGE

similar.
- Familiar with WhatsApp Business campaigns (via Meta Business Manager) is a plus.
- Willing to explore digital tools like Meta Ads, LinkedIn Ads, and analytics dashboards to

support campaign learning.

CONTENT COORDINATION & EMAIL MARKETING
- Work with the communications and design teams to ensure messages are clear, relevant,

and aligned with campaign objectives.
- Track performance of mailers (open rate, CTR, bounce rate) and report insights for future

planning.

DATA ANALYTICS & TARGETING
- Use data-driven insights to segment alumni and donors, should be proficient in MS Excel.
- Collaborate with the data team to build dashboards and reports for campaign performance,

donor analysis, and alumni profiles.
- Run A/B testing, monitor KPIs (CTR, conversion, open rate), and optimize content and

targeting strategies for improved outcomes.

DATA & PRESENTATION SUPPORT
- Maintain campaign databases and alumni contact lists with accuracy and consistency.
- Use Excel to clean, segment, and analyse data for campaign targeting and reports
- Support in building presentations and campaign reports using PowerPoint for internal

reviews and documentation.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

**Benefits**:

- Health insurance
- Life insurance
- Paid sick time
- Provident Fund

Schedule:

- Day shift

Work Location: In person



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