Performance Marketer

6 days ago


Nandanvan Nagpur Maharashtra, India Arc Technologies and Institutions Full time

**Job Summary**:
**Key Responsibilities**:

- **End-to-end campaign management** - from ideation to execution, monitoring, evaluating, and optimizing performance for maximum ROI.
- Conduct **keyword research** and manage **bids, budgets, impression shares, and quality scores** for optimal ad performance.
- Optimize **Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads**, and other paid media campaigns.
- Perform **A/B testing** on ad formats, copies, bidding strategies, and channel spend mix to enhance campaign effectiveness.
- Analyze campaign data, generate insights, and **optimize campaigns** based on performance metrics.
- Measure and report on the effectiveness of all marketing campaigns against key business goals.
- Research and analyze **competitor strategies** and adapt tactics to improve ad performance.
- Collaborate with internal teams to create **landing pages and optimize the user experience**.
- Enhance **ad copies, landing pages, and creatives** to improve CTRs and conversion rates.
- Manage **marketing budgets** effectively to ensure cost-efficiency and high ROI.
- Develop innovative **growth strategies** in digital marketing and execute conversion-focused experiments.

**Required Skills & Qualifications**:

- 3-5 years of hands-on experience in **Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads, PPC, SEO, and Performance Marketing**.
- Strong knowledge of **Google Analytics, Google AdWords, ROI tracking, and lead generation**.
- Expertise in **campaign management, keyword bidding, and ad optimization techniques**.
- Proficiency in **A/B testing and data-driven decision-making**.
- Ability to analyze campaign performance and generate actionable insights.
- Experience in **budget management** and optimizing advertising spend.
- Strong analytical, problem-solving, and communication skills.
- Ability to stay updated with **industry trends and emerging digital marketing strategies**.

**Why Join Us?**
- Opportunity to work in a dynamic and growing digital marketing team.
- Exposure to cutting-edge advertising platforms and marketing tools.
- A culture that encourages innovation, creativity, and professional growth.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Schedule:

- Day shift
- Morning shift

Work Location: In person

Application Deadline: 25/03/2025



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