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Digital Performance Marketer
2 weeks ago
Meta Ads Manager Role:
">This position focuses on leading and optimizing Meta ads campaigns to achieve high conversion rates, maximize Return on Ad Spend (ROAS), and generate quality leads.
">Key Responsibilities:
- Plan, launch, and continuously optimize paid campaigns across Meta Platforms.
- Develop a comprehensive performance marketing strategy, encompassing audience targeting, A/B testing, creatives, copy, and landing pages.
- Collaborate cross-functionally with design, brand, and product teams to craft compelling ad experiences.
- Monitor and analyze campaign performance regularly, taking action to enhance CTR, conversion rates, CPA, and ROAS.
- Stay updated on the latest ad platform features, trends, and algorithm changes.
- Effectively manage monthly ad budgets with accountability for performance.
Required Skills and Qualifications:
- Education: Bachelor's or Master's degree in Marketing, Business, or a related field.
- Minimum 3-4 years of hands-on experience managing Meta Ads campaigns for B2C or travel brands.
- Proven ability to manage budgets and achieve strong ROAS.
- Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.
