Digital Performance Marketer

2 weeks ago


Nagpur, Maharashtra, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 24,00,000

Meta Ads Manager Role:

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This position focuses on leading and optimizing Meta ads campaigns to achieve high conversion rates, maximize Return on Ad Spend (ROAS), and generate quality leads.

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Key Responsibilities:

  • Plan, launch, and continuously optimize paid campaigns across Meta Platforms.
  • Develop a comprehensive performance marketing strategy, encompassing audience targeting, A/B testing, creatives, copy, and landing pages.
  • Collaborate cross-functionally with design, brand, and product teams to craft compelling ad experiences.
  • Monitor and analyze campaign performance regularly, taking action to enhance CTR, conversion rates, CPA, and ROAS.
  • Stay updated on the latest ad platform features, trends, and algorithm changes.
  • Effectively manage monthly ad budgets with accountability for performance.

Required Skills and Qualifications:

  • Education: Bachelor's or Master's degree in Marketing, Business, or a related field.
  • Minimum 3-4 years of hands-on experience managing Meta Ads campaigns for B2C or travel brands.
  • Proven ability to manage budgets and achieve strong ROAS.
  • Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.

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