Digital Marketing Executive

**About SkillVedika**

SkillVedika is an EdTech company dedicated to empowering learners with industry-relevant, future-ready skills. We aim to bridge the gap between education and employability through innovative learning programs. We are looking for a **Digital Marketing Executive** who can drive our online presence, lead generation, and brand awareness.

**Key Responsibilities**
- Plan, execute, and manage digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other channels.
- Drive **SEO/SEM strategies** to increase organic traffic and rankings.
- Manage social media handles and ensure consistent engagement with the target audience.
- Create, monitor, and optimize campaigns to achieve performance metrics (CPC, CPL, CTR, ROI).
- Collaborate with content and design teams for ad creatives, blogs, and promotional content.
- Implement lead generation strategies and optimize funnels for better conversions.
- Track, analyze, and report campaign performance using Google Analytics and other tools.
- Conduct competitor analysis and stay updated on digital marketing trends.

**Required Skills & Qualifications**
- Bachelor’s degree in Marketing, Business, or a related field.
- 2-4 years of proven digital marketing experience (preferably in the EdTech sector).
- Strong knowledge of **SEO, SEM, Google Ads, Facebook/Meta Ads, and LinkedIn Campaigns**.
- Proficiency with digital marketing tools (Google Analytics, Search Console, SEMrush/Ahrefs, etc.).
- Experience in **lead generation and performance marketing**.
- Basic knowledge of design tools (Canva/Photoshop) is an added advantage.
- Excellent communication, analytical, and problem-solving skills.

**Key Skills**
- SEO & SEM
- Google Ads & Facebook Ads
- Social Media Marketing (LinkedIn, Instagram, YouTube)
- Content Marketing & Copywriting
- Web Analytics & Reporting
- Lead Generation & Funnel Optimization

**What We Offer**
- Competitive salary package.
- Opportunity to work in the fast-growing **EdTech industry**.
- Professional growth and exposure to end-to-end digital marketing.
- Collaborative, innovative, and learning-oriented work culture.**About SkillVedika**

SkillVedika is an EdTech company dedicated to empowering learners with industry-relevant, future-ready skills. We aim to bridge the gap between education and employability through innovative learning programs. We are looking for a **Digital Marketing Executive** who can drive our online presence, lead generation, and brand awareness.

**Key Responsibilities**
- Plan, execute, and manage digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other channels.
- Drive **SEO/SEM strategies** to increase organic traffic and rankings.
- Manage social media handles and ensure consistent engagement with the target audience.
- Create, monitor, and optimize campaigns to achieve performance metrics (CPC, CPL, CTR, ROI).
- Collaborate with content and design teams for ad creatives, blogs, and promotional content.
- Implement lead generation strategies and optimize funnels for better conversions.
- Track, analyze, and report campaign performance using Google Analytics and other tools.
- Conduct competitor analysis and stay updated on digital marketing trends.

**Required Skills & Qualifications**
- Bachelor’s degree in Marketing, Business, or a related field.
- 2-4 years of proven digital marketing experience (preferably in the EdTech sector).
- Strong knowledge of **SEO, SEM, Google Ads, Facebook/Meta Ads, and LinkedIn Campaigns**.
- Proficiency with digital marketing tools (Google Analytics, Search Console, SEMrush/Ahrefs, etc.).
- Experience in **lead generation and performance marketing**.
- Basic knowledge of design tools (Canva/Photoshop) is an added advantage.
- Excellent communication, analytical, and problem-solving skills.

**Key Skills**
- SEO & SEM
- Google Ads & Facebook Ads
- Social Media Marketing (LinkedIn, Instagram, YouTube)
- Content Marketing & Copywriting
- Web Analytics & Reporting
- Lead Generation & Funnel Optimization

**What We Offer**
- Competitive salary package.
- Opportunity to work in the fast-growing **EdTech industry**.
- Professional growth and exposure to end-to-end digital marketing.
- Collaborative, innovative, and learning-oriented work culture.

Work Location: In person