Digital Marketing Manager

2 days ago


KPHB Colony Hyderabad Telangana, India Global Degrees - Overseas Education Consultants Full time ₹ 60,000 - ₹ 1,00,000 per year

Job Title: Digital Marketing Manager

Location: KPHB, Hyderabad

Employment Type: Full-time (Onsite)

Experience Required: 5–8 years

About the Role:

Global Degrees is a leading overseas education consultancy with 18 branches.

We are looking for a highly skilled and data-driven Digital Marketing Manager to lead performance, growth, CRM, and brand marketing initiatives. The ideal candidate should have strong experience in running paid campaigns, building marketing automation journeys, executing student-centric brand messaging, and driving end-to-end lead generation funnels.

Key Responsibilities:

Performance Marketing

  • Utilize strong Performance Marketing Expertise to manage digital campaigns.
  • Hands-on experience in Meta Ads and Google Ads for lead generation and remarketing.
  • Plan, execute, and optimize campaigns with clear CPA/CPL targets.

WhatsApp Marketing & CRM Flows

  • Execute WhatsApp Broadcast campaigns and automation workflows.
  • Build drip journeys, segmentation, and full-funnel WhatsApp nurturing flows.
  • Integrate WhatsApp effectively into lead nurturing processes.

Growth Marketing

  • Strong understanding of marketing funnels and user acquisition channels.
  • Optimize CAC through experimentation and A/B testing.
  • Identify new digital, offline, referral, and influencer-led growth avenues.

Marketing Analytics & Reporting

  • Work with analytics dashboards, Google Analytics, and UTM tracking.
  • Conduct cohort analysis and convert data into actionable insights.
  • Provide weekly, monthly performance reports for decision-making and scaling campaigns.

Brand Marketing & Positioning

  • Ensure brand consistency across all touchpoints.
  • Develop student-focused messaging and campaigns tailored to universities and colleges.

Event & On-Ground Marketing

  • Coordinate on-ground college activations, seminars, workshops, and education fairs.
  • Collaborate with operations teams to plan and execute student outreach activities.

Lead Management & Conversion Support

  • Manage CRM workflows, branch-wise lead assignment, and lead quality scoring.
  • Work closely with the telesales team to improve conversion rates.

Stakeholder & Vendor Management

  • Coordinate with counsellors, designers, performance agencies, and other external partners.
  • Manage vendor relationships and ensure timely execution of marketing initiatives.

Qualifications:

  • Bachelor's degree or MBA in Marketing, Business, or related field.
  • 5-8 years of experience in digital/performance marketing (education industry preferred but not mandatory).
  • Strong analytical, communication, and project management skills.
  • Ability to work in a fast-paced, metrics-driven environment.

Job Types: Full-time, Permanent

Pay: ₹60, ₹100,000.00 per month

Ability to commute/relocate:

  • KPHB Colony, Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

  • Are you interested to work Onsite 6days a week in KPHB location?

Education:

  • Bachelor's (Required)

Experience:

  • Digital marketing: 4 years (Required)

Work Location: In person



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