Marketing and Brand Executive
3 hours ago
**Job Title**:
- Marketing and Brand Executive
**Experience**:
- 4+yr
**Location:
- **Chennai
**Work mode**:
- Onsite
**Primary skills:
- **Digital Marketing, Branding B2B Marketing, gaming related
industry.
**Secondary skills:
- **
- Excellent written and verbal communication skills.
- Creative thinker with a keen eye for design and messaging.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in marketing tools, analytics, and content management systems.
**Qualification:
- **
- Bachelors degree in Marketing, Business, or a related field.
- Proven experience (3+ years) in B2B marketing roles, preferably within the
iGaming or related industries.
- Strong understanding of digital marketing, branding, and communication.
- Excellent written and verbal communication skills.
- Creative thinker with a keen eye for design and messaging.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in marketing tools, analytics, and content management systems.
- Excellent written and verbal communication skills.
**Key Responsibilities**:
**Brand Development**:
- Contribute to the development and implementation of the companys
brand strategy.
- Work closely with cross-functional teams to ensure consistent branding
across all communication channels and touchpoints.
- Foster a positive and memorable brand image in the iGaming industry.
**Marketing Campaigns**:
- Develop and execute integrated marketing campaigns to promote our
products and services.
- Collaborate with the content and design teams to create compelling and
engaging marketing materials.
- Monitor and analyze the performance of marketing campaigns, adjusting
strategies as needed for optimal results.
**Digital Marketing**:
- Manage the companys digital presence, including the website and social
media channels.
- Implement SEO and SEM strategies to increase online visibility and drive
traffic.
- Utilize data analytics to measure the effectiveness of digital marketing
efforts.
**Event Coordination**:
- Plan and coordinate participation in industry events, conferences, and
trade shows.
- Ensure the companys presence at events aligns with the overall brand
strategy.
- Identify sponsorship and partnership opportunities to enhance brand
visibility.
**Market Research**:
- Conduct market research to stay informed about industry trends,
competitor activities, and customer preferences.
- Use market insights to inform marketing strategies and product
positioning.
**Collaboration**:
- Work closely with the sales team to align marketing efforts with sales
goals.
- Collaborate with external agencies and vendors to execute marketing
initiatives.
B2B Marketing, iGaming, Marketing Tools, Content management ,Digital marketing, branding, and communication.
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