Digital Marketing Executive

2 weeks ago

Chennai Tamil Nadu, India LIGHTS AND HEARTS PHOTOGRAPHY Full time

**LIGHTS AND HEARTS PHOTOGRAPHY**

Job Title: Digital Marketing Executive - Wedding Photography

Location: Sembakkam,Chennai

Experience Level: 2-4 years

Job Summary:
Key Responsibilities:
1. Social Media Management:
○ Develop and implement a content calendar focused on Indian wedding scenarios.

○ Manage and grow social media accounts (Instagram, Facebook, Pinterest, etc.).

○ Create engaging posts, stories, and reels to increase followers and engagement.

○ Respond to comments and messages, building strong customer relationships online.

Paid Advertising Campaigns:
○ Plan, execute, and optimise paid advertising campaigns across platforms (Meta Ads, Google Ads, etc.).

○ Monitor budget, performance, and ROI for ad campaigns.

○ A/B test creatives, copy, and target audiences to improve ad effectiveness

Analytics and Reporting:
○ Monitor website traffic and digital marketing campaigns using tools like Google Analytics and social media insights.

○ Prepare weekly/monthly reports to measure the effectiveness of campaigns and suggest improvements.

5. Creative Development:
○ Collaborate with the photography and creative team to develop visually appealing digital content (images, videos, infographics) for marketing materials.

○ Stay updated on the latest wedding trends to curate relevant content.

Collaboration:
○ Work alongside the sales and creative team to align marketing strategies with business goals.

○ Collaborate with external vendors and influencers to drive brand promotion and partnerships.

Skills and Qualifications:

- Experience: 2-4 years in digital marketing, preferably in the wedding or creative industry. -Education: Bachelor’s degree in Marketing, Communications, or related field.
- Social Media Expertise: Proven experience managing social media platforms, with a portfolio showcasing successful campaigns
- SEO Knowledge: Strong understanding of on-page and off-page SEO practices.
- Creativity: Ability to generate fresh content ideas and adapt to the visual storytelling aspect of the wedding industry.
- Analytical Skills: Ability to interpret data and use insights to optimize campaigns.
- Communication: Excellent written and verbal communication skills.

Preferred:

- Experience in the wedding industry or a creative field.
- Familiarity with Indian wedding culture and trends.
- Basic graphic design or video editing skills.

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Work Location: In person

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