Re-advertisement: Fund Raising Officer

**Job no**: 572044

**Contract type**: Fixed Term Appointment

**Duty Station**: New Delhi

**Level**: NO-2

**Location**: India

**Categories**: Partnerships, Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

**For every child, **_an Advocate..._**

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programmes, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfil their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

The India Country Office (ICO) has a strong Individual Giving component that contributes to cover resources required to implement the India Country Programme. Most of the resource growth comes from the successful implementation of pledge prospecting campaigns and the development of a large base of regular pledge contributors to UNICEF. In 2021 the Individual giving campaigns recruited over 100,000 pledge supporters, and by the end of 2027 the active pledge base is expected to grow to 500,000 supporters.

Under the direct supervision of the Individual Giving Specialist (Retention) and overall guidance of Chief Resource Mobilization & Partnerships, the Fundraising Officer (Donor Retention) will oversee functions such as agency management, telemarketing, in-house retention management and data analysis.

**How can you make a difference?**

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you.

As the active donor base grows in ICO over the next five years, more and more donors will become eligible for various campaigns like upgrades, pledge conversions, reactivation, and savings. The volume of donor queries is also forecasted to leapfrog in the coming years, the incumbent will play a critical role in managing the aforesaid retention activities delivering increased revenue and donor delight.

**Key functions, accountabilities and related duties/tasks**:
**_ Supervise and execute retention implementation plan to achieve established goals and Key Performance Indicators._**
- Accountable for achieving month on month and annual revenues from various retention campaigns.
- Manage and supervise direct marketing acquisition and the one-time donor program.
- Manage the retention campaign budget and support revenue forecast and monitor expenditure.
- Monitor and evaluate the activities according to the work plan to ensure maximum impact of retention and saving efforts.
- Supervise the development of tools, systems, and materials to enhance the retention and saving Key Performance Indicators.
- Supervise and ensure that KPI’s attributed to the in-house donor helpdesk team are met.
- Setting up omni channel customer relationship management systems, training resources and ensure smooth functioning within timelines.
- Coordinate weekly/fortnightly/monthly team meetings with special focus on timelines and progresses.

**_Compile and analyze relevant data from the individual giving operation, other organizations running individual giving program, and the market to monitor and improve retention programs._**
- Analyze retention/attrition of donors, design concrete actions to increase retention, upgrade, and reactivation, and monitor results regularly.
- Monitor, plan and provide feedback to channel partners/in house donor retention team, providing technical training to achieve goals for each campaign (includes donor engagement and value max campaigns).
- Support donor journeys to compliment the retention campaigns resulting in increased revenue.
- Improve the communication, fundraising speech and ensuring the trust in UNICEF purpose.
- Provide oversight of internal business rules for data mining.
- Analyze and research data anomalies and engage fundraising and operational stakeholders to develop solution