Associate Marketing Integration

_**Role Purpose**:_
- Wholesale Credit & Lending (WCL) is an important contributor to the Group: it supports 80% of the revenues generated by Wholesale banking and forms a key part of the Group-wide transformation.
- In 2020 we announced the formation of a WCL Transformation & Delivery organisation, bringing together credit and lending-related transformation programmes across Commercial Banking, Global Banking, Risk Transformation and Digital Business Services.
- WCL Transformation & Delivery is responsible for delivering high priority programmes to simplify, digitise at scale and automate the credit and lending journey, as well as supporting the creation of a new, globally consistent credit and lending organisation serving both GB and CMB business lines which collectively build towards our vision of becoming a leader in digitally enabled domestic and cross border lending across network, by improving customer experience generating competitive advantage through use of data and participation in emerging borrowing models.
- The Associate, Market Integration will be support in all business readiness and timely usage of features and functionality to our customers within a market or region. This role family works alongside local markets, IT and Transformation to ensure business and customers are ready to consume change.
- **Key Responsibilities**:_

The Associate, Market Integration will:

- Be embedded in delivery teams to support the timely usage of features and functionality to our customers. This role family works alongside local markets and Transformation to ensure business operations and customers are ready to consume digital and regulatory change
- Support in managing the change implementation activities within region / market, including business readiness assessment (i.e. avoiding multiple change clashes), implementation pilot (including approach and checklists) and actual implementation (including reporting status and issues)
- Manage the people aspect of change, in particular looking to maximise adoption and usage, and minimise resistance
- Support the design, development, delivery and management of communications
- Conduct impact analyses, assess change readiness and identify key stakeholders
- Provide input, document requirements and support the design and delivery of training programs
- Develop detailed change plans to track progress
- Help to establish the project delivery function, which will involve designing and implementing our internal processes and governance arrangements

**Customers / Stakeholders**

Primary customers are:

- Group & Regional teams
- WCL functional and delivery teams
- Other business areas and lines as appropriate
- Group Functional Teams - e.g. Risk, Group Finance, IT
- Operational support teams
- Other Risk sub-functions - global and regional

The Associate, Market Activation will contribute, challenge and advise effectively on areas within their scope, including internal committees / forums and support the provision of transparent and insightful feedback on status.

Other stakeholders on projects will include (as demanded by specific project need):

- Other Transformation functions
- Regulatory authorities
- Other service delivery functions
- Data service providers
- Software, data, and service vendors

**Leadership & Teamwork**:

- Promotes and recognises cross-cultural working and communication within team by demonstrating collaboration and matrix management in action and taking prompt action to address any activities and behaviours that are not consistent with diversity policy and / or the best interests of the business and its customers.
- Support Programme leadership in communication of strategic direction across global, regional and country structures
- Support the programme leadership team to attract, retain and develop the capacity, capability, and talent to ensure delivery of business objectives
- Seeks to build relationships with IT and key stakeholders in market
- Role models best practice in implementation seeking to maximise adoption
- Shares knowledge and understanding to support develop of the team
- Creates and maintains a culture that embraces change

**Major Challenges**
- To be flexible and adaptable in an environment of constantly changing priorities, challenging bureaucracy and staying true to the values and strategy of the Group
- Dealing with complex requirements
- Supporting in the control of projects to meet exacting timescales
- The systems and processes involved are often highly technical in nature or require specialist knowledge to fully understand and effectively support the change programme

**Knowledge & Experience / Qualifications (For the role - not the role holder)**

**Knowledge &; Experience**:

- Credit and Lending experience
- Basic understanding of C&L operations and key systems
- Role Family experience recommended
- Exposure to responsibilities associated to the role family
- Transformation experience recommended
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