PPC Executive

1 week ago

Delhi Delhi, India Rational BusinesssCorporation Pvt Ltd Full time

Desmat is one of India’s leading brands in Computer Stationery and Office Stationery Products, with over 80 years of legacy. We specialize in thermal paper rolls, photo papers, labels, computer stationery, and office stationery solutions, catering to retailers, corporates, institutions, and distributors across India. To strengthen our online presence, we are expanding our digital marketing team.

Job Summary

We are looking for a skilled and analytical **PPC Executive** with hands-on experience in **Google Ads, Meta Ads, Facebook Ads, and other paid media platforms**. The role involves planning, executing, and optimizing performance marketing campaigns to generate quality leads, increase visibility, and achieve ROI targets for Desmat’s products.

Key Responsibilities
- Plan, create, and manage **PPC campaigns** across Google Ads, Meta Ads, Facebook Ads, and other platforms.
- Conduct keyword research, ad copy creation, and A/B testing to maximize campaign performance.
- Monitor daily campaign performance, optimize bids, and manage budgets effectively.
- Track, analyze, and report campaign performance using tools like Google Analytics, Ads Manager, etc.
- Collaborate with the marketing team to align paid campaigns with overall digital strategy.
- Identify new opportunities and trends in paid advertising to improve ROI.
- Ensure high-quality leads, conversions, and brand visibility through paid media campaigns.

Qualifications & Skills
- Bachelor’s degree in Marketing / Digital Marketing / Business or related field.
- **1-3 years of experience** in PPC / Digital Marketing.
- Strong knowledge of **Google Ads, Meta Ads, Facebook Ads, Display Ads, and Remarketing**.
- Proficiency in **Google Analytics, Tag Manager, and other digital marketing tools**.
- Strong analytical and problem-solving skills.
- Ability to manage multiple campaigns and deliver results within deadlines.

**Job Type**: Permanent

Pay: ₹13,255.14 - ₹42,998.34 per month

**Benefits**:

- Provident Fund

**Education**:

- Bachelor's (preferred)

**Experience**:

- Google Ads: 1 year (preferred)

**Location**:

- Delhi, Delhi (preferred)

Work Location: In person

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