PPC Executive

1 week ago

Vikaspuri Delhi Delhi, India Mahalaxmi Sansthan Ayurveda pvt. Ltd. Full time

**Job Description For PPC Executive**

**Job Title**: PPC Executive

**Experience**: 3-5 Years

**Location**: Vikaspuri, Delhi

**Company**: Mahalaxmi Sansthan Ayurveda Pvt. Ltd.

**Job Summary**:
**Key Responsibilities:Campaign Management**:

- Plan, execute, and manage PPC campaigns across multiple platforms (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, etc.).
- Perform keyword research, audience targeting, and budget planning to maximize ad reach and effectiveness.
- Write compelling ad copy and select appropriate creatives for different campaign types (Search, Display, Shopping, Video, etc.).
- Set up and manage remarketing campaigns and conversion tracking.
- Conduct A/B testing on ads and landing pages to improve CTR and conversion rates.
- Monitor and optimize campaigns for performance, quality score, CPC, CPA, ROAS, and other key KPIs.

**Analytical & Reporting Skills**:

- Use tools like Google Analytics, GA4, Data Studio, and Google Ads dashboards to track and report campaign performance.
- Analyze data to identify trends, insights, and areas for improvement.
- Prepare weekly and monthly reports highlighting campaign results, learnings, and optimization plans.
- Track user behavior and funnel performance to improve conversion rates.

**Strategic Thinking**:

- Align PPC strategy with overall marketing goals and business objectives.
- Propose new campaign ideas and innovations based on competitor analysis, market research, and platform updates.
- Work closely with SEO, design, and content teams to ensure consistent messaging and conversion optimization.
- Stay informed about platform updates, policy changes, and new advertising features.

**Required Skills and Qualifications**:

- 3-5 years of experience in PPC campaign management.
- Strong understanding of Google Ads (Search, Display, Shopping, Video) and Meta Ads Manager.
- Solid knowledge of campaign setup, bidding strategies, conversion tracking, and retargeting.
- Excellent analytical skills; ability to work with large datasets and derive actionable insights.
- Proficient in tools like Google Ads, GA4, Google Tag Manager, Microsoft Ads, SEMrush, and Excel/Google Sheets.
- Experience in A/B testing, ad performance optimization, and audience segmentation.
- Strong time management, organization, and communication skills.
- Ability to manage multiple campaigns and priorities simultaneously.
- Results-driven with a focus on ROI and measurable outcomes.

**Preferred Qualifications**:

- Google Ads Certification (Search, Display, Video, etc.).
- Experience with eCommerce platforms (e.g., Shopify, WooCommerce) and Google Merchant Center.
- Familiarity with third-party PPC tools like Optmyzr, WordStream, or AdEspresso.
- Basic understanding of landing page optimization and UX/CRO principles.

**What We Offer**:

- Opportunity to work in a fast-paced, performance-driven environment
- Exposure to diverse industries and high-budget campaigns
- Competitive salary and performance incentives
- Learning and development support
- Flexible working hours and remote work options

For more information kindly contact me on +91 8375984984

Pay: ₹15,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Work Location: In person

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