PPC Executive

4 days ago

Delhi Delhi, India bos.center pvt.ltd. Full time

Position Overview:
Key Responsibilities:
Campaign Management:
Develop, execute, and manage PPC campaigns across Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms.

Conduct keyword research and selection for PPC campaigns.

Write compelling ad copy and design effective landing pages in collaboration with the content and design teams.

Monitor and analyze campaign performance, making data-driven decisions to improve KPIs (CTR, CPC, CPA, ROAS).

Strategy & Planning:
Develop and implement PPC strategies aligned with business goals and marketing objectives.

Conduct competitive analysis to stay ahead of industry trends and identify new opportunities.

Collaborate with the SEO, content, and social media teams to integrate PPC efforts into broader marketing strategies.

Optimization & Analysis:
Continuously test and optimize ad creatives, bidding strategies, and targeting criteria.

Utilize A/B testing and other optimization techniques to improve campaign performance.

Analyze campaign data and generate detailed reports on key metrics, providing insights and recommendations for improvement.

Budget Management:
Manage and allocate budgets effectively across campaigns to ensure efficient spend and maximum ROI.

Track and report on budget expenditures and forecast future spending.

Tools & Technology:
Utilize PPC management and analytics tools such as Google Analytics, Google Tag Manager, SEMrush, Ahrefs, and others.

Stay updated with the latest trends and best practices in PPC and digital marketing.

Qualifications:
**Education**:
Bachelor's degree in Marketing, Advertising, Business, or a related field..

**Skills**:Strong understanding of PPC platforms and tools.

Excellent analytical skills with the ability to interpret data and make data-driven decisions.

Proficient in using Google Analytics, Google Ads, Bing Ads, and social media advertising platforms.

Name: Ritika Pathak

Designation: Human Resources (Hr.)

Contact Number:
+91 81818 98901

Address: Plot No.118 First Floor, Kakrola Housing Complex, Beside Indian Bank nearest Metro Station Dwarka Mor, New Delhi, 110078.

**Job Type**: Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Schedule:

- Morning shift

Work Location: In person

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