PPC Executive

7 hours ago

Delhi Delhi, India Travelounce pvt ltd Full time

As a PPC Executive specializing in digital marketing, you will be responsible for managing and optimizing Pay-Per-Click (PPC) advertising campaigns on platforms such as Google Ads and Bing Ads. Your primary objective will be to drive targeted traffic to our website and increase conversions

**Responsibilities**:

- Develop, implement, and manage PPC campaigns across Google Ads and Bing Ads platforms.
- Conduct keyword research and optimize ad copy to improve campaign performance.
- Monitor campaign budgets and adjust bids to maximize ROI and achieve business objectives.
- Analyze campaign data and generate reports to provide insights and recommendations for optimization.
- Stay updated with industry trends and best practices in PPC advertising.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals.
- Continuously test and refine ad creatives, landing pages, and targeting criteria to improve campaign effectiveness.
- Ensure compliance with advertising policies and regulations on all platforms.

**Requirements**:

- Bachelor's degree in Marketing, Advertising, or related field.
- 6 months to 1 year of experience in managing PPC campaigns, preferably in the travel industry.
- Proficiency in Google Ads and Bing Ads platforms.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication and teamwork skills.
- Ability to work independently and meet tight deadlines.
- Experience with Google Analytics and other web analytics tools is a plus.
- Certification in Google Ads is desirable.

Pay: ₹12,844.40 - ₹44,802.87 per month

Schedule:

- Monday to Friday
- Night shift
- Rotational shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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