
PPC Executive
7 days ago
**Position: PPC Executive**
**Exp: 2+yrs**
**Campaign Management**:
- Plan, implement, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.).
- Conduct keyword research and analysis to ensure optimal targeting and budget allocation.
- Monitor and adjust campaign performance based on key metrics and goals.
**Ad Creation and Testing**:
- Develop compelling and relevant ad copies that resonate with the target audience.
- A/B test ad variations to identify high-performing elements and improve overall campaign performance.
**Budget Management**:
- Manage PPC budgets effectively to maximize ROI and achieve campaign objectives.
- Monitor daily spends and adjust bids to stay within budget while optimizing for performance.
**Analytics and Reporting**:
- Analyze campaign performance data and generate regular reports.
- Provide insights and recommendations for improvement based on data analysis.
**Collaboration**:
- Work closely with the marketing team to align PPC strategies with overall marketing goals.
- Collaborate with other departments to ensure consistent messaging and branding.
**Stay Updated**:
- Keep abreast of industry trends, new features, and best practices in PPC advertising.
- Implement new strategies and tools to enhance campaign performance.
**Qualifications**:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in managing PPC campaigns, preferably in [industry/niche].
- Strong understanding of Google Ads, Bing Ads, and other PPC platforms.
- Proficient in keyword research, ad copy creation, and A/B testing.
- Analytical mindset with the ability to interpret and draw insights from campaign data.
- Excellent communication and collaboration skills.
- Google Ads certification is a plus.
**Job Types**: Full-time, Permanent
**Salary**: ₹20,000.00 - ₹40,000.00 per month
**Benefits**:
- Paid sick time
- Paid time off
Schedule:
- Day shift
- Fixed shift
**Experience**:
- total work: 2 years (preferred)
- Google Ads: 2 years (preferred)
- Meta Ads: 2 years (preferred)
Ability to Commute:
- New Delhi, Delhi (required)
Ability to Relocate:
- New Delhi, Delhi: Relocate before starting work (required)
Work Location: In person
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