PPC Executive

15 hours ago

Delhi Delhi, India Do Toq DGtal Full time

**Position: PPC Executive**
**Exp: 2+yrs**

**Campaign Management**:

- Plan, implement, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.).
- Conduct keyword research and analysis to ensure optimal targeting and budget allocation.
- Monitor and adjust campaign performance based on key metrics and goals.

**Ad Creation and Testing**:

- Develop compelling and relevant ad copies that resonate with the target audience.
- A/B test ad variations to identify high-performing elements and improve overall campaign performance.

**Budget Management**:

- Manage PPC budgets effectively to maximize ROI and achieve campaign objectives.
- Monitor daily spends and adjust bids to stay within budget while optimizing for performance.

**Analytics and Reporting**:

- Analyze campaign performance data and generate regular reports.
- Provide insights and recommendations for improvement based on data analysis.

**Collaboration**:

- Work closely with the marketing team to align PPC strategies with overall marketing goals.
- Collaborate with other departments to ensure consistent messaging and branding.

**Stay Updated**:

- Keep abreast of industry trends, new features, and best practices in PPC advertising.
- Implement new strategies and tools to enhance campaign performance.

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in managing PPC campaigns, preferably in [industry/niche].
- Strong understanding of Google Ads, Bing Ads, and other PPC platforms.
- Proficient in keyword research, ad copy creation, and A/B testing.
- Analytical mindset with the ability to interpret and draw insights from campaign data.
- Excellent communication and collaboration skills.
- Google Ads certification is a plus.

**Job Types**: Full-time, Permanent

**Salary**: ₹20,000.00 - ₹40,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Day shift
- Fixed shift

**Experience**:

- total work: 2 years (preferred)
- Google Ads: 2 years (preferred)
- Meta Ads: 2 years (preferred)

Ability to Commute:

- New Delhi, Delhi (required)

Ability to Relocate:

- New Delhi, Delhi: Relocate before starting work (required)

Work Location: In person

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