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Product Marketing Associate

2 weeks ago

Delhi, India HighLevel Full time

**Who We Are**:
HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. With a focus on streamlining marketing efforts and providing comprehensive solutions, HighLevel helps businesses of all sizes achieve their marketing goals. We currently have 1000+ employees across 15 countries, working remotely as well as in our headquarters, which is located in Dallas, Texas. Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and encourage a healthy work-life balance for our employees wherever they call home.

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**Our Customers**:
HighLevel serves a diverse customer base, including over 60K agencies & entrepreneurs and 450K million businesses globally. Our customers range from small and medium-sized businesses to enterprises, spanning various industries and sectors.

**S**cale** at HighLevel**:
We work at scale; our infrastructure handles around 3 Billion+ API hits & 2 Billion+ message events monthly and over 25M views of customer pages daily. We also handle over 80 Terabytes of data across 5 Databases.

**Who You Are**:
We’re seeking a dynamic Product Marketing Associate passionate about all aspects of product marketing including refining and optimizing marketing workflows; crafting, auditing, and improving help docs, and supporting cross-team and cross-department initiatives.

This pivotal role will serve as the cornerstone for ensuring our customers are equipped with clear, comprehensive guidance while concurrently fine-tuning our internal operations to amplify our marketing impact.

**What You'll Be Doing**:

- Monitor and audit help documentation and feedback looking for ways to improve content.
- Outline helpful video content to enhance help docs.
- Work with other members of the Product Marketing team to have video content created.
- Outline larger content initiatives that would benefit our customer base.
- Work with Product Managers and Dev Team to facilitate the creation of documents as releases roll out.
- Manage freelance content creators to assist in content creation at scale
- Support product-related initiatives across internal teams.
- Architect & execute split tests on product-related nurture campaigns.
- Build and enhance Workflows that support cross-departmental initiatives.

**What You'll Bring**:

- A deep and broad understanding of the HighLevel platform.
- Enjoy writing about technical features in a way real users can easily understand.
- Are highly organized with the ability to independently execute.
- Ability to visualize issues from the perspective of our customers.
- Ability to manage projects within the confines of specified budgets.
- Ability to manage multiple projects simultaneously.
- Detail-oriented and capable of producing a highly polished final product.
- Clear communicator with exceptional written and collaboration skills.
- Demonstrated experience translating complex concepts into easy-to-understand videos.

**Experience/Education/Certifications Required**:

- At least one year of experience using HighLevel products and services.
- At least one year of small/local business marketing experience.
- At least one year of experience creating “how to”/help content.
- Experience with video editing software (Camtasia, Screenflow, Capcut, Premier, Final Cut, etc.).
- Experience with graphic design and photo editing tools (Photoshop, Canva, etc.)

**EEOStatement**:
At HighLevel, we value diversity. In fact, we understand it makes our organization stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences, while providing awesome service to our clients and learning from one another along the way

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.