Creative Strategist

9 hours ago


Chennai Tamil Nadu, India Insight hcm Full time

Develop data-driven creative strategies that bridge brand storytelling with performance marketing. Focus on creating scalable creative frameworks that drive engagement and conversions across the D2C customer journey.

**Key Responsibilities**
- **Strategic Planning**

○ Develop creative strategies aligned with business objectives and target audience insights

○ Create creative briefs that translate business goals into actionable creative direction

○ Map customer journey touchpoints and optimize creative messaging for each stage

○ Analyze competitor creative strategies and identify market opportunities
- **Content Strategy & Planning**

○ Develop content calendars and creative asset roadmaps

○ Plan creative testing frameworks for continuous optimization

○ Create platform-specific content strategies (social, marketplaces, paid ads)

○ Establish content pillars and messaging hierarchies for brand consistency
- **Research & Insights**

Conduct consumer research and trend analysis to inform creative direction

○ Analyze creative performance data to optimize future campaigns

○ Monitor marketplace trends and platform algorithm changes

○ Develop customer personas and behavioral insights for creative targeting
- **Cross-functional Collaboration**

○ Work closely with performance marketing team to align creative with campaign objectives

○ Collaborate with tech team on user experience and conversion optimization

○ Partner with data analyst to measure and improve creative effectiveness

**Key Performance Indicators**
- Creative strategy impact on campaign performance
- Testing framework effectiveness and optimization results
- Strategic brief quality and creative team satisfaction
- Client strategy presentation success rates
- Creative asset performance across platforms

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person


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