Digital Marketing

1 week ago

Bhubaneswar Orissa, India HexaLearn Full time

**GENERAL DESCRIPTION**:
Department: Digital Marketing
Job Title: PPC Executive
Type of Position: Full-time, Permanent
Location: Bhubaneshwar (Odisha)

**Salary**: As per industry standards.

HexaLearn Solutions is seeking a performance-driven PPC Executive to plan and manage paid campaigns across multiple platforms.

**REQUIREMENTS**:

- Bachelor’s degree in any discipline.
- 2-5 years of hands-on experience managing PPC campaigns, preferably in the eLearning or B2B sector.
- Strong knowledge of Google Ads (Search, Display, Remarketing), Microsoft Ads, and LinkedIn Ads.
- Proficiency in Google Analytics, Google Tag Manager, and conversion tracking.
- Proven track record of lead generation and ROI-focused campaign execution.
- Excellent analytical skills and data-driven thinking.
- Familiarity with CRM or marketing automation tools is a plus.

**ROLES AND RESPONSIBILITIES**:

- Plan, execute, and manage paid ad campaigns across platforms such as Google, LinkedIn, and Bing.
- Conduct keyword research and competitor analysis to improve ad performance.
- Write compelling ad copy targeted at B2B audiences in North America, UK, Australia, and India.
- Monitor campaign budgets, bids, and key performance indicators (CTR, CPC, CPA, ROAS).
- Collaborate with design and content teams to optimize landing pages for conversions.
- Run A/B tests on creatives and landing pages to enhance campaign effectiveness.
- Generate weekly/monthly reports with insights and suggestions for improvement.
- Stay updated on the latest PPC trends and platform updates.

**HOW TO APPLY**:

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