Freelance- Performance Marketer
2 weeks ago
**Roles & Responsibilities**:
- Plan, execute, and optimize ROI-driven campaigns across paid channels (Google Ads, Meta Ads, LinkedIn, etc.)
- Perform in-depth keyword research, audience targeting, A/B testing, and conversion tracking
- Monitor campaign performance and adjust strategy based on data insights
- Manage ad budgets and ensure efficient spend to maximize ROAS (Return on Ad Spend)
- Create clear reports and dashboards to communicate campaign performance
- Collaborate with content, design, or web teams to align ad creative with landing pages and funnel objectives
- Stay updated on the latest digital marketing trends, tools, and best practices
**Required Skills**:
- 5+ years of experience in performance marketing, digital advertising, or paid media management Proven success managing PPC, display, and/or paid social campaigns
- Strong understanding of analytics tools (e.g., Google Analytics, GA4, Facebook Business Manager, Looker Studio) Proficiency in ad platforms: Google Ads, Meta Ads Manager, LinkedIn Ads, etc.
- Experience with conversion tracking, UTM parameters, and pixel/tag implementationAbility to manage multiple campaigns and clients independently
- Experience working with eCommerce, SaaS, or B2B/B2C brands Familiarity with CRM tools (e.g., HubSpot, Salesforce)
- Knowledge of marketing automation and retargeting strategies
**Job Types**: Part-time, Freelance
Contract length: 24 months
Pay: ₹150.00 - ₹350.00 per hour
Expected hours: 23 per week
**Benefits**:
- Flexible schedule
- Work from home
Schedule:
- Rotational shift
**Experience**:
- Performance marketing: 5 years (required)
- Managing Paid Campaigns: 5 years (required)
Work Location: Remote
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