Channel Sales

**Job Title**:Sales Professional - Channel Sales (PVC)

**Location**:Assigned Region (PAN INDIA)
**Reports To**: Regional Sales Head

**Company Overview**:
**Dhabriya Polywood Limited**, established in 1992, is a prominent player in the manufacturing sector with a strong commitment to sustainability, particularly with its mission to "Save Trees" and promote zero wood housing in India. The company specializes in producing a wide range of building materials and furniture products. Our product line includes **PVC profiles, Fluted panels, Soffit panels, False Ceiling Doors & Windows, etc. and uPVC Doors and windows** under the brand name ‘Polywood’. The company manufactures and supplies **Modular Kitchen & Furniture** for Projects under the brand name 'Dynasty' and with 'Studio Arezzo'. We have a PAN India presence and are committed to offering ecofriendly, innovative & high-quality solutions to our clients.

**Job Overview**:
**Key Responsibilities**:
**Channel Partner Acquisition & Development**:

- Identify, recruit, and onboard new channel partners (distributors, dealers, architects, builders, contractors, etc.) in the assigned region to expand our PVC product distribution.
- Build and nurture strong, long-term relationships with existing channel partners, ensuring satisfaction and continued collaboration.
- Work with partners to understand their needs and develop customized sales strategies for mutual growth.

**Sales Target Achievement**:

- Achieve or exceed monthly, quarterly, and annual sales targets through effective channel partner management and sales strategies.
- Analyze and monitor the performance of channel partners, providing guidance and support to help them meet their yearly targets.
- Provide accurate sales forecasts and reports to the management team, tracking progress against goals.

**Organize Dealers & Fabricators Meets**:

- Plan, coordinate, and execute dealer and fabricator meetings to strengthen partnerships and drive sales.
- Manage event logistics, including venue selection, invitations, and agenda creation.
- Ensure smooth event execution, addressing any issues promptly.
- Collaborate with internal teams (sales, marketing, product development) to align content and presentations.
- Provide training and product information during events to enhance partners’ knowledge and sales effectiveness.
- Collect feedback post-event for continuous improvement and future event planning.

**Training & Support**:

- Provide ongoing product training, technical support, and sales tools to channel partners to help them sell PVC products effectively.
- Collaborate with the marketing team to provide channel partners with updated promotional materials, product literature, and market insights.

**Market Analysis & Expansion**:

- Identify new market opportunities within the assigned region and work to expand the presence of Dhabriya Polywood Limited’s PVC products in untapped areas.
- Monitor competitor activity, market trends, and customer preferences to adjust sales strategies accordingly.

**Collaboration & Cross-Functional Engagement**:

- Work closely with internal teams (marketing, customer service, operations) to ensure timely delivery, product availability, and customer satisfaction for channel partners.
- Share feedback from channel partners on product enhancements, market conditions, and customer needs with relevant internal teams.

**Problem Resolution**:

- Address issues or concerns raised by channel partners, ensuring timely resolution and maintaining strong partner relationships.
- Act as a liaison between the company and its partners to resolve disputes and ensure smooth operations.

**Management Reporting**:

- Submit regular reports, including daily call updates, weekly work plans, and monthly/annual territory analysis, to track sales performance and market trends.
- Keep management informed on progress, sales achievements, and market conditions, providing actionable insights for decision-making.

**Qualifications / Skills/ Attributes**:

- **Education**: Bachelor’s degree in Business, Marketing, or a related field (preferred)
- **Experience**: Minimum **3 years**of experience in channel sales in building materials industry, having a **strong network with distributors, dealers, sub-dealers, architects, interior designers, contractors,**etc.
- **Performance**: Proven track record of meeting or exceeding sales targets in a channel sales role.
- **Industry knowledge**: Strong understanding of the PVC products market, building materials, and distribution networks.
- **Market Understanding**: Knowledge of market dynamics in the assigned region and the ability to drive sales growth locally.
- **Presentable**: Should be Presentable with a professional demeanor, maintaining a polished and approachable image.
- **Channel Sales & Lead Generation**:Strong expertise in driving channel sales by identifying potential customers through research, networking and cold calling. Managing channel partners s