
Meta Ads Expert
2 days ago
**About the Role**:
**Key Responsibilities**:
1. Campaign Strategy & Planning
- Develop and implement effective advertising strategies to achieve business
- Objectives such as brand awareness, lead generation, and online sales.
- Create highly targeted ad sets based on audience insights and business goals.
2. Competitor Analysis & Market Research
- Research industry trends and analyze competitor ad strategies to identify
- Opportunities for improvement and innovation.
- Stay updated on Meta platform changes, algorithm updates, and best practices.
3. Ad Creative Development
- Work closely with designers and copywriters to develop engaging and high converting ad creatives.
- Conduct A/B testing on ad visuals, headlines, and CTAs to optimize performance.
4. Performance Optimization
- Monitor and optimize campaign performance metrics such as CTR, CPC, CPM,and ROAS.
- Continuously refine targeting, bidding, and ad placement strategies to maximize returns.
5. Analytics & Reporting
- Generate detailed performance reports and insights for internal stakeholders.
- Use data to identify trends and recommend actionable improvements.
6. Budget Management
- Efficiently allocate and manage advertising budgets to ensure cost-effective outcomes.
7. Collaboration & Growth
- Work closely with the product, sales, and creative teams to align campaigns with broader business goals.
- Explore new ad formats and features to stay ahead in a competitive market.
**Key Skills & Qualifications**
- Minimum 2+ years of hands-on experience in managing Facebook & Instagram ad
- campaigns.
- Proven ability to deliver positive ROI through advertising strategies.
- Proficiency in Meta Ads Manager, Google Analytics, and related tools.
- Strong analytical skills to interpret data and optimize campaigns effectively.
- Experience with e-commerce campaigns is a significant advantage.
- Knowledge of advanced targeting techniques, retargeting strategies, and lookalike audiences.
- Creative mindset with an eye for design and engaging ad copy.
- Excellent communication and collaboration skills.
Pay: ₹25,000.00 - ₹30,000.00 per month
Schedule:
- Morning shift
Work Location: In person
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