PPC Executive

2 weeks ago

Velachery Chennai Tamil Nadu, India ARC 360 Jobs Full time

**Job Title**: PPC Campaign Specialist
**Location**: Velachery, Chennai
**Experience**: 6+ Years

**Roles and Responsibilities**:

- Develop, implement, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media.
- Perform keyword research and competitor analysis to identify opportunities.
- Create compelling ad copy and design landing pages to improve Quality Score and conversion rates.
- Monitor campaign performance metrics and provide regular performance reports.
- Optimize campaigns through A/B testing, bid adjustments, and audience targeting to improve performance.
- Collaborate with content and design teams to ensure ad creatives align with marketing objectives.
- Stay updated with the latest trends and best practices in PPC and digital marketing.
- Manage monthly budgets and ensure efficient allocation for maximum ROI.
- Handle client communications and maintain strong relationships by providing strategic insights and recommendations.

**Requirements**:

- 6+ years of experience in managing PPC campaigns.
- In-depth knowledge of Google Ads, Bing Ads, and paid social media platforms.
- Proficiency in Google Analytics and other campaign performance tools.
- Strong analytical skills to interpret data and make informed decisions.
- Excellent communication and teamwork skills.
- Certification in Google Ads (preferred).

**Perks**:

- Competitive salary based on experience.
- Opportunity to work with a dynamic team in a fast-paced environment.
- Career growth and skill enhancement opportunities.

**How to Apply**:
**Job Types**: Full-time, Permanent

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Experience**:

- total work: 5 years (preferred)

Work Location: In person

Application Deadline: 01/12/2024

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