PPC Executive

5 days ago

Ramapuram Chennai Tamil Nadu, India Trikon Telesoft Solutions Pvt. Ltd. Full time

**Job Title**: PPC Executive

**Experience**: 2 to 3 Years

**Key Responsibilities**:

- Plan, create, and manage Google Ads campaigns including **Search**, **Performance Max (PMax)**, **Shopping**, and **Video Ads**.
- Conduct keyword research, competitor analysis, and audience targeting using both traditional and AI-enhanced tools.
- Write compelling ad copies and perform **A/B testing** to improve CTR and conversion rates.
- Monitor campaign performance and adjust bids, budgets, and targeting to maximize ROI.
- Set up and manage **Google Merchant Center** accounts and product feeds.
- Generate detailed performance reports and provide actionable insights using **AI-based analytics dashboards**.
- Stay updated with the latest trends, updates in Google Ads, and **AI-driven PPC best practices**.

**Required Skills**:

- Minimum **3 years of experience** in managing Google Ads campaigns.
- Strong understanding of **bidding strategies**, **campaign structure**, and **performance metrics**.
- Proficiency in **Google Ads**, **GA4**, and **GTM**.
- Experience with **Google Merchant Center** and **Shopping Ads** is a plus.
- Excellent **analytical**, **communication**, and **reporting** skills.

**Preferred Qualifications**:

- Bachelor’s degree in **Marketing**, **IT**, or a related field.
- **Google Ads Certification** is a plus.

**Job Types**: Full-time, Permanent

Pay: Up to ₹480,000.00 per year

**Benefits**:

- Provident Fund

**Experience**:

- Google Ads: 3 years (required)

Work Location: In person

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