Google Ad Expert

7 days ago

Thiruvananthapuram, India Schneide Solutions Pvt. Ltd. Full time

**Experience Required**: 4+ Years

**Job description**
- Lead ROI-driven CPC and CPA-based, Cost-effective, Google Ads Marketing Campaigns for our Customer Acquisition

**Responsibilities**:

- End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results)
- Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics
- Drive campaign optimizations via experiments & new initiatives A/B testing ad formats, copies, bidding strategy, channel-spend-mix and more
- Campaign Analytics Measure and report performances of all marketing campaigns against goals
- Research and analyze competitor advertising strategy and tactics
- Collaborate with internal teams to create landing pages and optimize the user experiences
- Optimize the ad copy, landing pages for better results
- Analyse creative performance
- Budget management
- Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests

**Job Qualifications and Skill Sets**:

- Proven 4+ years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
- In-depth knowledge of Google Ads Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics
- Analytical approach + Data-Driven Thought Process + Optimization mindset
- The ability to think creatively, own things and work independently in a fast-paced environment
- A start-up mentality with a bias to action and the ability to flex in a fast-paced environment
- Competency in Excel and PowerPoint for analysis & presentations
- Excellent communication skills and problem-solving abilities

**Salary**: Up to ₹60,000.00 per month

**Experience**:

- SEM: 4 years (preferred)
- PPC Campaign Management: 4 years (preferred)
- Google Ads: 4 years (preferred)
- Google Analytics: 4 years (preferred)
- Paid Search: 4 years (preferred)
- Youtube Ads: 2 years (preferred)
- Facebook Advertising: 2 years (preferred)
- LinkedIn Ads: 2 years (preferred)

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