Paid Ads Expert

4 weeks ago

Thiruvananthapuram Trivandrum India ECESIS Full time

Job Description Paid Ads Expert Join our vibrant, innovative team in Trivandrum (On-Site) and drive high-impact digital campaigns. We're looking for an independent Paid Ads Expert who lives and breathes digital marketing technology, is ready to lead campaign strategy, and deliver measurable results. What You'll Do - Lead Campaign Strategy & Planning: Translate client objectives into clear, multi-channel paid media campaign proposals. - Execute & Optimize: Oversee campaign operations, demonstrating a deep understanding of all digital media types (social, search, display, programmatic, video). - Technical Implementation: Expertly manage the technical side, including ad-serving, implementing pixels/tags, and utilizing analytics tools to maximize campaign effectiveness. - Research & Innovation: Stay current on new platform capabilities, audience insights, and marketplace trends to continually improve media recommendations. - What You'll Bring - 2+ years of hands-on experience with major paid ads platforms (search, display, programmatic, social). - Technical Proficiency: Expert in pixel/tag implementation (including proficiency with JavaScript, iFrame, and HTML as it relates to ad serving) and various analytics tools. - Strategic & Analytical Skills: Strong understanding of ad-serving capabilities, creative processes, pricing structures (CPC, CPM, CPA), and excellent data visualization skills. - Soft Skills: Proven ability to autonomously manage multiple projects in a high-pressure environment, with strong written/verbal communication and problem-solving skills. -

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