Performance Marketer for Paid Ads

4 days ago

India TopHat HR Full time

About Us:

Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.


Shift timings- 7:30 PM-3:30 AM IST, Monday- Friday


Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address verification.


Position Overview:

Reporting to the Head of Demand Gen, you will own the strategy and execution of all paid acquisition and account-based marketing programs that drive qualified pipeline for the company. You’ll manage end-to-end campaigns across Google, LinkedIn, Meta, and Bing (plus any emerging channels you deem viable), orchestrate 1:1 and 1:few ABM plays in HubSpot, and continually optimize spend toward CAC payback and revenue goals. Success means hitting monthly pipeline targets, uncovering scalable growth levers, and arming Sales with high-intent accounts ready to close.


The Challenge:

Scale pipeline and revenue by owning all paid channels (Google, LinkedIn, Meta, Bing) plus ABM plays inside HubSpot. You’ll design, launch, and optimize campaigns that move ICP accounts from first click to closed-won.


Core Responsibilities:

  • Paid Acquisition (Paid Ads Channel):

-End-to-end management of Google Ads, LinkedIn Ads, Meta Ads, and Bing Ads (other platforms a bonus).

-Build full-funnel campaigns: awareness → nurture → SQL.

-Daily budget pacing, bid strategy tuning, and creative refreshes.


  • Account-Based Marketing (ABM):

-Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot.

-Track account engagement, surface buying signals, and trigger sales plays.


  • Optimization & Testing:

-A/B and multivariate testing on ad creative, copy, landing pages, and offers.

-Translate findings into weekly, data-driven action plans.


  • Attribution & Reporting:

-Own dashboards in HubSpot Marketing Hub ; connect efforts to pipeline, CAC payback, and revenue.

-Present insights and next steps to RevOps and leadership.


Must-Have Experience:

  • 3–5+ years hands-on with ALL of :

-Google Ads / Search & Display

-LinkedIn Ads

-Meta (Facebook & Instagram) Ads

-Bing Ads / Microsoft Ads

  • HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution.
  • Proven ABM playbook (ICP definition, list building, multi-channel orchestration).
  • Comfortable managing ≥ $100k/mo cumulative budget and reporting on ROAS & pipeline.


Nice-to-Haves:

  • Experience with other paid platforms (YouTube, Reddit, X/Twitter, programmatic DSPs).
  • Zoho Marketing Automation / CRM familiarity.
  • WordPress landing-page or blog management.
  • Basic graphic design (e.g., Figma, Canva) and copywriting skills.


Soft Skills:

  • Data-first mindset; fluent in Sheets/Excel and GA4.
  • Clear communicator who can translate metrics into plain-English recommendations.
  • Bias for action: you iterate fast, document learning, and double-down on winners



We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process

  • Performance Marketer for Paid Ads

    4 days ago

    India TopHat HR Full time

    About Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. Shift timings- 7:30 PM-3:30 AM IST, Monday- Friday Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address...

  • Performance marketer for paid ads

    2 days ago

    India TopHat HR Full time

    About Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. Shift timings- 7:30 PM-3:30 AM IST, Monday- Friday Our client is a leading B2 B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address...

  • Performance Marketer for Paid Ads

    2 days ago

    India TopHat HR Full time

    About Us:Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.Shift timings- 7:30 PM-3:30 AM IST, Monday- FridayOur client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address...

  • Paid Ads Marketer

    4 weeks ago

    India Boo Full time

    Boo careersPersonality Social AppBoo is a personality-based social dating app that allows you to deeply understand anyone and connect with people who intuitively understand you The RoleYou will be responsible for Strategic Planning Develops and implements paid advertising strategies aligned with overall marketing goals Defines target audiences sets...

  • Paid Ads Marketer

    2 weeks ago

    India Boo Full time

    Boo is a personality-based social dating app that allows you to deeply understand anyone and connect with people who intuitively understand you The Role Improve upon paid social media processes and innovation of new strategies and techniques Own strategy and execution for your channel for each of your clients in an effort to hit or surpass client goals...

  • Performance Marketer

    16 hours ago

    India Moon Ads Full time

    Key Responsibilities: Develop, execute, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other digital platforms. Analyze performance metrics, identify trends, and implement data-driven strategies to improve ROI. Manage budgets, bidding strategies, and A/B testing to maximize conversions and reduce CAC. Collaborate with the...

  • Performance Marketer

    10 hours ago

    India Moon Ads Full time

    Key Responsibilities:Develop, execute, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other digital platforms.Analyze performance metrics, identify trends, and implement data-driven strategies to improve ROI.Manage budgets, bidding strategies, and A/B testing to maximize conversions and reduce CAC.Collaborate with the creative and...

  • Internet Marketer

    1 week ago

    Delhi, India WebonX Full time

    Job Description Company Description WebonX is a Web3-native growth and marketing agency that helps Web3 projects build loyal communities and scale sustainably. We combine strategy, storytelling, and execution to fuel user acquisition and retention. Unlike traditional agencies, we are ingrained in the crypto ecosystem with expertise in personal branding,...

  • Performance Marketer

    1 week ago

    India Lotus Interworks Full time

    Job Title: Performance Marketer – Meta Ads Location: India (Remote) Shift Timings: 7 PM – 4 AM IST About Us: At Simplia Inc., we’re not just another tech company. We’re an AI-powered disruptor based in Los Angeles, revolutionizing the way small to mid-sized businesses grow through state-of-the-art digital marketing solutions. Our sights are set...

  • Performance Marketer for Paid Ads

    3 days ago

    India TopHat HR Full time

    About Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. Shift timings- 7:30 PM-3:30 AM IST, Monday- Friday Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address...