Performance Marketer for Paid Ads
6 days ago
About Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. Shift timings- 7:30 PM-3:30 AM IST, Monday- Friday Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address verification. Position Overview: Reporting to the Head of Demand Gen, you will own the strategy and execution of all paid acquisition and account-based marketing programs that drive qualified pipeline for the company. You’ll manage end-to-end campaigns across Google, LinkedIn, Meta, and Bing (plus any emerging channels you deem viable), orchestrate 1:1 and 1:few ABM plays in HubSpot, and continually optimize spend toward CAC payback and revenue goals. Success means hitting monthly pipeline targets, uncovering scalable growth levers, and arming Sales with high-intent accounts ready to close. The Challenge: Scale pipeline and revenue by owning all paid channels (Google, LinkedIn, Meta, Bing) plus ABM plays inside HubSpot. You’ll design, launch, and optimize campaigns that move ICP accounts from first click to closed-won. Core Responsibilities: Paid Acquisition (Paid Ads Channel): -End-to-end management of Google Ads, LinkedIn Ads, Meta Ads, and Bing Ads (other platforms a bonus). -Build full-funnel campaigns: awareness → nurture → SQL. -Daily budget pacing, bid strategy tuning, and creative refreshes. Account-Based Marketing (ABM): -Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot. -Track account engagement, surface buying signals, and trigger sales plays. Optimization & Testing: -A/B and multivariate testing on ad creative, copy, landing pages, and offers. -Translate findings into weekly, data-driven action plans. Attribution & Reporting: -Own dashboards in HubSpot Marketing Hub ; connect efforts to pipeline, CAC payback, and revenue. -Present insights and next steps to RevOps and leadership. Must-Have Experience: 3–5+ years hands-on with ALL of : -Google Ads / Search & Display -LinkedIn Ads -Meta (Facebook & Instagram) Ads -Bing Ads / Microsoft Ads HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution. Proven ABM playbook (ICP definition, list building, multi-channel orchestration). Comfortable managing ≥ $100k/mo cumulative budget and reporting on ROAS & pipeline. Nice-to-Haves: Experience with other paid platforms (YouTube, Reddit, X/Twitter, programmatic DSPs). Zoho Marketing Automation / CRM familiarity. WordPress landing-page or blog management. Basic graphic design (e.g., Figma, Canva) and copywriting skills. Soft Skills: Data-first mindset; fluent in Sheets/Excel and GA4. Clear communicator who can translate metrics into plain-English recommendations. Bias for action: you iterate fast, document learning, and double-down on winners We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process
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Performance Marketer for Paid Ads
6 days ago
India TopHat HR Full timeAbout Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. Shift timings- 7:30 PM-3:30 AM IST, Monday- Friday Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address...
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Performance Marketer for Paid Ads
5 days ago
India TopHat HR Full timeAbout Us:Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.Shift timings- 7:30 PM-3:30 AM IST, Monday- FridayOur client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address...
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Performance Marketer for Paid Ads
4 weeks ago
india, IN TopHat HR Full timeAbout Us:Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.Shift timings- 7:30 PM-3:30 AM IST, Monday- FridayOur client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address...
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Paid Ads Expert
24 hours ago
Pune, India ChikuPiku.com Full timeJob Description Company Description ChikuPiku.com is a platform for new-age parents and their children, offering them - Marathi Magazines, Audio Stories, curated children's events and much more! All these efforts are focused on helping create child-centric societies, screenfree habits and early childhood development. ChikuPiku.com has well established social...
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Paid Ads Specialist
5 days ago
Coimbatore, India Realiti.io Full timeJob Description Job Title: Performance Marketing Executive/Manager Experience: 25 Years Location: Coimbatore. Employment Type: Full-time About Us: We are a growing [industry/domain, e.g., prop-tech / real estate tech] company focused on innovation, collaboration, and delivering impactful solutions. We are looking for a dynamic Performance Marketing...
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Performance Marketing Specialist – Full Time
2 weeks ago
Delhi, India, India Ads By Musaib Full timeLocation: Remote | Full-time Salary: ₹50,000 – ₹55,000 (in-hand) Experience Required: 4–5 years Company: Ads by Musaib – Performance Marketing AgencyAbout UsAt Ads by Musaib, we help eCommerce brands scale profitably by achieving consistent 3x+ ROAS through data-driven Meta and Google Ad strategies. We work with fast-growing D2C brands and help...
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Digital Marketing Specialist
3 weeks ago
Indore, India Market Nexus Edge Full timeJob Description Experience Required:- Min. 1 yr Salary Range:- Upto 30k in-hand Key Responsibilities: - Develop, execute, and optimize paid advertising campaigns across Google Ads, YouTube Ads, and Telegram Ads. - Monitor and analyze campaign performance to ensure optimal ROI. - Create compelling ad creatives and copy in collaboration with the creative team....
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Digital Marketing Manager
4 weeks ago
Mumbai, India AMBCrypto Full timeJob Description Job Responsibilities: - Plan, execute, and optimize paid campaigns across Google Ads, Meta, and X to drive traffic and engagement. - Manage advertising budgets efficiently to maximize ROI. - Grow our audience on Twitter and Instagram through both organic and paid strategies. - Track, analyze, and report on campaign performance using analytics...
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Paid ad specialist
2 weeks ago
Kozhikode / Calicut, Kozhikode, India ARTOB AI Full timeJob Description Company Description Artob AI is an Artificial Intelligence company focused on delivering innovative AI solutions. We specialize in developing AI tools tailored to practical use cases within business organizations. Artob AI aims to democratize AI for the general public, making advanced technology accessible and usable for everyone. Role...
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PPC Specialist
3 weeks ago
Kerala, India, India Initial Ads Full timeHours: 8 hours/daySalary: ₹8,000–₹12,000/month to startGrowth: Salary increase after a few months based on performance; additional earning potential for handling more clientsCompany DescriptionAt Initial Ads, we specialize in high-performance paid advertising across Google, Meta, LinkedIn, Pinterest, and Bing. Our mission is to launch fast, scale...
