Performance Marketer for Paid Ads
4 weeks ago
About Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. Shift timings- 7:30 PM-3:30 AM IST, Monday- Friday Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address verification. Position Overview: Reporting to the Head of Demand Gen, you will own the strategy and execution of all paid acquisition and account-based marketing programs that drive qualified pipeline for the company. You’ll manage end-to-end campaigns across Google, LinkedIn, Meta, and Bing (plus any emerging channels you deem viable), orchestrate 1:1 and 1:few ABM plays in HubSpot, and continually optimize spend toward CAC payback and revenue goals. Success means hitting monthly pipeline targets, uncovering scalable growth levers, and arming Sales with high-intent accounts ready to close. The Challenge: Scale pipeline and revenue by owning all paid channels (Google, LinkedIn, Meta, Bing) plus ABM plays inside HubSpot. You’ll design, launch, and optimize campaigns that move ICP accounts from first click to closed-won. Core Responsibilities: Paid Acquisition (Paid Ads Channel): -End-to-end management of Google Ads, LinkedIn Ads, Meta Ads, and Bing Ads (other platforms a bonus). -Build full-funnel campaigns: awareness → nurture → SQL. -Daily budget pacing, bid strategy tuning, and creative refreshes. Account-Based Marketing (ABM): -Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot. -Track account engagement, surface buying signals, and trigger sales plays. Optimization & Testing: -A/B and multivariate testing on ad creative, copy, landing pages, and offers. -Translate findings into weekly, data-driven action plans. Attribution & Reporting: -Own dashboards in HubSpot Marketing Hub ; connect efforts to pipeline, CAC payback, and revenue. -Present insights and next steps to RevOps and leadership. Must-Have Experience: 3–5+ years hands-on with ALL of : -Google Ads / Search & Display -LinkedIn Ads -Meta (Facebook & Instagram) Ads -Bing Ads / Microsoft Ads HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution. Proven ABM playbook (ICP definition, list building, multi-channel orchestration). Comfortable managing ≥ $100k/mo cumulative budget and reporting on ROAS & pipeline. Nice-to-Haves: Experience with other paid platforms (YouTube, Reddit, X/Twitter, programmatic DSPs). Zoho Marketing Automation / CRM familiarity. WordPress landing-page or blog management. Basic graphic design (e.g., Figma, Canva) and copywriting skills. Soft Skills: Data-first mindset; fluent in Sheets/Excel and GA4. Clear communicator who can translate metrics into plain-English recommendations. Bias for action: you iterate fast, document learning, and double-down on winners We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process
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Performance Marketer for Paid Ads
4 weeks ago
India TopHat HR Full timeAbout Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. Shift timings- 7:30 PM-3:30 AM IST, Monday- Friday Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address...
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Performance Marketer for Paid Ads
4 weeks ago
India TopHat HR Full timeAbout Us:Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.Shift timings- 7:30 PM-3:30 AM IST, Monday- FridayOur client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address...
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Paid Ads Specialist
6 days ago
India Together Light Incorporated Full timeJob Description Title: Paid Ads Specialist / Performance Marketing Specialist Work Setup: Full-time, Remote Rate: $5 - $12 USD, based on experience. The Opportunity: Drive Customer Acquisition and Maximize ROI with Data-Driven Campaigns Are you an expert at managing multi-channel ad campaigns (Meta, Google, TikTok, Bing, Email & other paid ads) to build...
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Paid Ads Expert
3 weeks ago
Pune, India ChikuPiku.com Full timeJob Description Company Description ChikuPiku.com is a platform for new-age parents and their children, offering them - Marathi Magazines, Audio Stories, curated children's events and much more! All these efforts are focused on helping create child-centric societies, screenfree habits and early childhood development. ChikuPiku.com has well established social...
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Paid Ads Specialist
4 weeks ago
Coimbatore, India Realiti.io Full timeJob Description Job Title: Performance Marketing Executive/Manager Experience: 25 Years Location: Coimbatore. Employment Type: Full-time About Us: We are a growing [industry/domain, e.g., prop-tech / real estate tech] company focused on innovation, collaboration, and delivering impactful solutions. We are looking for a dynamic Performance Marketing...
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Marketing Manager
4 weeks ago
Mumbai, India Netcore Cloud Full timeJob Description Job Description Marketing Campaigns (ABM & Paid Media) Experience: 2 - 4 years (Hands-on expertise) Function: Growth/Demand Generation Marketing About Netcore Netcore is a global MarTech product company helping brands deliver AI-powered intelligent customer experiences. We work with leading B2B and B2C enterprises across the globe, enabling...
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Paid Marketer
2 weeks ago
India Thoughtsol Full timeEmployment type - PermanentNumber of openings - 1Seniority level - AssociateJob function - MarketingProject Preferred location **Job description**: **JOB DESCRIPTION** - Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, - Research and test partnerships with new vendors to expand our reach and/or lower...
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Performance Marketing Specialist
1 week ago
India Lead For Revenue Generation Full timeJob Description We are hiring an experienced Performance Marketing Specialist with hands-on expertise in running paid campaigns across Google Ads, Bing Ads, Facebook, Instagram, YouTube & TikTok Ads. The ideal candidate must have agency experience, strong analytical skills, and the ability to manage ad campaigns independently using their own ad accounts....
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Content & Creative Strategist – Paid Ads
2 weeks ago
India DataVinci Analytics Agency Full timeWe are seeking a Content & Creative Strategist – Paid Ads to conceptualise, strategise, and lead creative development for global paid advertising campaigns. This is a role at the crossroads of creative direction, performance marketing, and content production. You’ll work directly with internal teams and a network of freelancers to turn ideas into...
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Content & Creative Strategist – Paid Ads
1 week ago
India DataVinci Analytics Agency Full timeWe are seeking a Content & Creative Strategist – Paid Ads to conceptualise, strategise, and lead creative development for global paid advertising campaigns. This is a role at the crossroads of creative direction, performance marketing, and content production. You’ll work directly with internal teams and a network of freelancers to turn ideas into...
