Performance Marketing Manager

1 week ago


Thiruvananthapuram, Kerala, India MYDESIGNATION Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are seeking an ambitious and data-driven Performance Marketing Manager with a minimum of
1 year of experience
to drive our top-of-funnel efficiency and maximize Return on Investment (ROI) across all paid digital channels. You will be the engine of our acquisition efforts, ensuring every budget allocation delivers measurable, high-quality volume.

Key Responsibilities:

  • Budget & Forecasting:
    Take ownership of the digital advertising budget, including detailed forecasting and daily budget pacing for all CPM-based campaigns.
  • Campaign Execution:
    Primarily manage, launch, and optimize campaigns across Meta (Facebook/Instagram) and Google Ads (Search, Display, etc.)
  • Creative & Audience Management:
    Define, segment, and manage target audiences within ad platforms, and execute continuous A/B testing on ad creatives.
  • Reporting & Insights:
    Establish meticulous tracking systems to monitor campaign and product performance data, generate comprehensive reporting, and create clear, actionable insights for leadership.
  • Efficiency Driver:
    Focus relentlessly on optimizing Cost Per Acquisition (CPA) and driving channel efficiency.

Mandatory Skills & Qualifications (Non-Negotiable):

  • Minimum
    1 year of dedicated experience
    in a Performance Marketing, Paid Media, or Digital Marketing role.
  • Technical Mastery:
    Mandatory hands-on, expert experience with both
    Meta Ads Manager
    and
    Google Ads
    .
  • Presentation Proficiency:
    Mandatory high-level proficiency in presentation design using
    Canva or Microsoft PowerPoint (PPT)
    .
  • 3rd Party Communication:
    Excellent communication, negotiation, and problem-solving skills are essential for managing relationships with external ad platform representatives (Meta/Google), third-party vendors, and specialized software providers.

Desired Skills (A Significant Plus):

  • Creative Aptitude:
    Experience or proficiency in
    Copywriting
    or
    Graphic Design
    to accelerate creative testing velocity.
  • Data Visualization:
    Familiarity with data visualization tools such as
    Looker Studio
    or
    Power BI
    to build integrated ROI dashboards.

Application Instructions

If you are interested in this role and think you have the mandatory technical expertise, please 
DM me directly
with your resume and salary expectations, or you can email me



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