Performance Marketing Executive
6 days ago
Role Overview
Key Responsibilities
- Plan, execute, and optimize paid ad campaigns across Meta, Google, YouTube, and other performance channels.
- Develop A/B testing strategies for creatives, ad copies, and landing pages.
- Monitor and analyze metrics (CAC, ROAS, CTR, CPC, CPM) and prepare dashboards.
- Collaborate with creative, content, and product teams to align campaigns with brand goals. - Optimize funnels, remarketing, and audience segmentation strategies.
- Explore new channels and growth opportunities to scale acquisition.
- Stay ahead of industry benchmarks and platform updates.
**Requirements**:
- 2-4 years of experience in performance marketing/paid media.
- Strong knowledge of Meta Ads Manager, Google Ads, and analytics platforms.
- Hands-on experience in running D2C campaigns with proven ROAS.
- Proficiency in Excel/Google Sheets, GA4, and reporting tools.
- Strong understanding of conversion tracking and attribution.
- Experience in beauty, wellness, or e-commerce/D2C is desirable.
- Bachelor’s degree in Marketing, Business, or related field.
Why Join Us?
- Be part of a fast-growing beauty-tech brand redefining the industry.
- Ownership of campaigns with direct impact on revenue growth.
- Dynamic, collaborative, and innovation-driven culture.
- Career growth opportunities within the D2C ecosystem.
Pay: Up to ₹50,000.00 per month
Work Location: In person
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