Planner Associate, Digital Content
13 hours ago
**Job Summary**
We are looking for an Associate Planner for Digital Content to join our Digital Marketing Team remotely You will be responsible for planning, managing, and ensuring the execution of our on-site platform content programs across our various businesses and brands. Success in this role means you’re able to operate independently, highly organized, driven, and collaborative. You’re quick on your feet, comfortable with gathering and streamlining large information and demonstrate a proactive outlook and willingness to test and learn.
- Experience Required: 2 to 3 years experience
- Experience Desired: 3+ years proven industry experience in content management and/or channel management or agency experience. Knowledge of site strategy and content creation. Drive to learn and roll up their sleeves in a fast-paced environment
- Education Desired: Bachelor's degree
Job Responsibilities
- Ideate and manage the production of new enriched content - these are, but not limited to landing pages, recipes, long form articles, videos and more with agency partners or internal teams to be used for a variety of marketing campaigns within Giant Eagle
- Manage the strategy and creation of category landing page experiences
- Generate content that supports evergreen categories
- Manage the Pharmacy landing page
- Plan the product item strategy for all custom merchandised linking assortments
- Ensure Key products and UPCs are properly functioning on site and shoppable within marketing plans
- Produce regular reports and updates for internal teams, business leaders & executives outlining content plans and engagement result
- Research industry and/or site trends to determine content strategy for various campaigns
- Build shoppable recipe content in CMS tools
- Project manage third party content creation
- Communicate project updates, changes to scope and creative expectations with cross functional partners
- Identify and escalate high priority projects and potential roadblocks
- Ongoing management of content marketing calendar
**About Us**
At Giant Eagle Inc., we’re more than just food, fuel and convenience. We’re one giant family of diverse and talented Team Members. Our people are the heart and soul of our company. It’s why we strive to create a nurturing environment that offers countless career opportunities to grow. Deep caring and solid family values are what makes us one of the top work places for jobs in the Greater Pittsburgh, Cleveland, Columbus and Indianapolis Areas. From our Warehouses to our GetGo’s, our grocery Stores through our Corporate home office, we are working together to put food on shoppers' tables and smiles on their faces. We’re always searching for the best Team Members to welcome to our family. We invite you to join our Giant Eagle family. Come start a lasting career with us.
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